Signing ceremony with Marriott International President and Chief Executive Officer Anthony Capuano and CEO of VERKEHRSBUERO Martin Winkler
(IN SHORT) Marriott International has signed a multi-deal agreement with VERKEHRSBUERO HOSPITALITY to convert five Austrian properties into Marriott’s Tribute Portfolio, AC Hotels, and Four Points Flex by Sheraton brands. The conversion will add over 1,100 rooms to Marriott’s portfolio, with a focus on expanding the midscale segment with the debut of Four Points Flex by Sheraton in Austria. The partnership also includes the addition of the Parkhotel Schönbrunn to the Tribute Portfolio.
(PRESS RELEASE) VIENNA, Austria, 2025-May-8 — /Travel PR News/ — Marriott International, Inc. has announced a multi-deal agreement with VERKEHRSBUERO HOSPITALITY to open five properties in Austria across its Tribute Portfolio, AC Hotels, and Four Points Flex by Sheraton brands. This expansion is expected to strengthen Marriott’s presence in the country with the addition of over 1,100 rooms. All five hotels will be converted from existing properties currently operated by VERKEHRSBUERO HOSPITALITY under its Austria Trend Hotels brand.
“These new hotel signings reflect the trust that owners and franchisees place in Marriott International and the strength of our world-class brands,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. “Austria is an important growth market for Marriott, and we are excited to further diversify our portfolio here, particularly in the affordable midscale segment with the debut of Four Points Flex by Sheraton.”
VERKEHRSBUERO HOSPITALITY is making a strategic move in the Austrian hospitality market by transitioning five of its Austria Trend Hotels into Marriott’s global brands. The agreement, formalized during a signing ceremony with Marriott International President and CEO Anthony Capuano and VERKEHRSBUERO CEO Martin Winkler, reflects the company’s goal of sustainable growth while providing unique hospitality experiences.
“We are thrilled about our new partnership with Marriott International,” said Martin Winkler, CEO of VERKEHRSBUERO. “This collaboration allows us to combine our deep experience in Austrian hospitality with Marriott’s global reach to offer guests exceptional experiences and further strengthen our portfolio.”
As part of the agreement, Four Points Flex by Sheraton will make its highly anticipated debut in Austria, with four properties expected to convert by Q3 2025. These include Austria Trend Hotel beim Theresianum transitioning to Four Points Flex by Sheraton Vienna Hauptbahnhof and Austria Trend Hotel Salzburg Messe to Four Points Flex by Sheraton Salzburg Messe. In 2026, Austria Trend Hotel Anatol will become Four Points Flex by Sheraton Vienna Mariahilf. Additionally, after significant renovations, Austria Trend Hotel Ananas will become a dual-branded property featuring both Four Points Flex by Sheraton Vienna Naschmarkt and AC Hotel by Marriott Vienna Naschmarkt.
In addition to these conversions, the historic Parkhotel Schönbrunn in Vienna will join Marriott’s Tribute Portfolio, offering guests an elegant blend of Viennese charm and modern comfort, located near the iconic Schönbrunn Palace.
Currently, Marriott’s Austrian portfolio includes 21 properties and nearly 4,000 rooms across 14 brands. These include The Ritz-Carlton, The Luxury Collection, Marriott Hotels, Sheraton, Le Méridien, Renaissance Hotels, Autograph Collection, Tribute Portfolio, Design Hotels, Residence Inn by Marriott, AC Hotels by Marriott, Moxy Hotels, Courtyard by Marriott, and Four Points by Sheraton.
ABOUT VERKEHRSBUERO
VERKEHRSBUERO is Austria’s leading tourism company, operating in two business segments: TRAVEL and HOSPITALITY. In 2024, the group generated annual revenues of EUR 531.6 million (reported under IFRS). The operational business segments are organized into subsidiaries held by Österreichisches Verkehrsbüro Aktiengesellschaft.
The VERKEHRSBUERO HOSPITALITY division offers the highest level of comfort to city and business travelers through Austria Trend Hotels as well as hotels operated under international franchise brands. Its 21 locations combine excellent service with prime locations and serve as ideal starting points for city trips across Austria and Slovenia. The portfolio also includes two campsites, and a hostel in Vienna. Austria’s leading hotel group also provides event spaces for functions of all kinds. Palais Events operates the historic venues Palais Ferstel, Palais Daun-Kinsky, the Vienna Stock Exchange Halls, and the world-famous Café Central in Vienna’s city center.
The VERKEHRSBUERO TRAVEL division focuses entirely on leisure tourism. In the area of in-person sales, customers are advised and supported in 69 travel agencies throughout Austria. The full range of offers – from classic beach holidays to premium long-haul, educational, and cruise trips – is also available online and digitally. As a tour operator, Eurotours International has established itself as a full-service provider with a leading position in multi-channel sales across the DACH region and neighboring countries. It is also the largest provider of direct travel sales.
Media Contact:
Chandan Belani
Senior Director, Communications, Middle East & AfricaMarriott International
Chandan.Belani@Marriott.com
SOURCE: Marriott International, Inc.
