Rebranding of five Laforet properties doubles Marriott Hotels’ brand presence in Japan as inbound tourism booms
Hong Kong, China, 2016-Feb-22 — /Travel PR News/ — Marriott International, Inc. (NASDAQ: MAR) and Japan’s leading lodging company Mori Trust Group today announced the signing of five hotels in Japan under the iconic Marriott Hotels brand. The agreements for five Mori Trust hotels will see Marriott International double the footprint of its flagship Marriott Hotels brand in Japan, and will increase its Japanese presence by one-third as the company reaches its 20thproperty, upon completion of the rebranding of all hotels.
Over the next two years, Mori Trust Group will renovate five existing Laforet properties and rebrand them as Marriott Hotels, offering approximately 840 rooms. The agreements between the two companies extend a relationship that has seen the successful opening of the Tokyo Marriott Hotel, Courtyard by Marriott Tokyo Station Hotel and Courtyard by Marriott Shin-Osaka Station Hotel. Both companies look forward to further expanding their partnership.
The five rebranded hotels – Lake Biwa Marriott Hotel (formerly Laforet Biwako),Nanki-Shirahama Marriott Hotel (formerly Laforet Nanki-Shirahama), Fuji Marriott Hotel (formerly Laforet Yamanakako), Izu Marriott Hotel Shuzenji (formerly Laforet Shuzenji), and Karuizawa Marriott Hotel (formerly Laforet Naka-Karuizawa) – are all located in Japan’s most scenic destinations. They are part of the large-scale hotel renovation plan announced by Mori Trust Group in October 2015 and an investment of approximately 16 billion yen. The agreements also demonstrate Mori Trust Group’s effort in supporting the Abe administration’s “Regional Revitalization” initiative, which stresses the growing importance of tourism in the economy.
These agreements are part of Marriott International’s strategic expansion plans across Asia and aim to meet the needs of the rapidly growing number of inbound travelers into Japan.
Speaking at the signing ceremony in Tokyo today, President & Managing Director of Marriott International, Asia Pacific said: “We are delighted to work with Mori Trust again. As the world’s third largest outbound travel destination and a key source market for Marriott International, Japan is very important for us.
Marriott Hotels is our company’s flagship brand and most suitable for such a venture. The agreements not only boost our footprint by one-third, but also cater to the next generation of travelers, especially those who are increasingly interested in exploring beyond the traditionally popular cities of Japan.”
Mori Trust Group is a leading real estate company in Japan. As the owner and operator of the Laforet Hotels & Resorts hotel chain, it currently has 32 properties offering 7,200 rooms in prime city sites and carefully selected resort areas throughout the country. The company runs a diversified hospitality business encompassing development, management, operations, investment, consulting and partnerships.
Miwako Date, Executive Managing Director of Mori Trust Group and President and Chief Executive Officer of Mori Trust Hotels & Resorts Co., Ltd. said: “Following the success of Tokyo Marriott Hotel, Courtyard Tokyo Station, and Courtyard Shin-Osaka Station, we are delighted to see our strategic collaboration with Marriott International grow even stronger with this new partnership. Mori Trust Group hopes to add value to each destination by merging the essence of Marriott Hotels with the regions’ natural resources, culture and history, to better showcase them to both domestic and global travel markets.”
Guests of the five rebranded hotels in Japan will have access to Marriott International’s award-winning loyalty program, Marriott Rewards. Mori Trust Group operates Japan’s leading corporate membership club named Laforet Club with a network of 10 million individual members.
Marriott International currently runs 15 hotels in Japan spanning five brands, which are The Ritz-Carlton, Marriott Hotels, Renaissance, Courtyard, and Autograph Collection Hotels.
About Marriott Hotels
With 500 hotels and resorts in more than 50 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming to meet and exceed the expectations of the mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom lobby and Mobile Guest Services that elevates style, design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent traveler program that allow members to earn hotel points or airline miles for every dollar spent during each stay. More information can be found on www.marriotthotels.com. To join the ongoing Marriott conversation, like us on Facebook (Facebook.com/Marriott) and follow us on Twitter (Twitter.com/Marriott, @Marriott).
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,400 properties in 87 countries and territories. Marriott International reported revenues of more than US$14 billion in fiscal year 2015. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
About Mori Trust Group
Mori Trust Group is a real estate company in Japan. Built around the three core business divisions – real estate, hotels & resorts, and investment – the Group owns a number of major urban developments and resort hotel developments. As of December, 2015, Mori Trust Group owns and operates 126 facilities, totaling 1.96 million square meters, which makes them one of the largest companies in the real estate industry in Japan. Currently, the Group is engaging in a major urban re-development project in Tokyo’s Toranomon area called “Toranomon Trust City WorldGate.” Mori Trust Group is also working on hotel development projects in Ginza as well as regional destinations such as Hakone, Hakuba, Nara, and Okinawa.
Note on forward looking statements
The anticipated numbers of Marriott hotels to be rebranded in Japan are “forward-looking statements” within the meaning of United States federal securities laws, not historical facts, and are subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; the availability of capital to finance hotel growth; and other risk factors identified in Marriott International, Inc.’s most recent annual report on Form 10-K; any of which could cause the actual numbers or locations of new hotels to be different. These statements are made as of the date of this press release, and Marriott International undertakes no obligation to publicly update or revise them or any forward-looking statements, whether as a result of new information, future events or otherwise.
Media Contact:
Peggy Cheng
Marriott International
E: peggy.cheng@marriott.com
T: (852) 2192 6146
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Marriott International increases its Japanese presence with 5 Mori Trust hotels