(NEWS) MALE’, Maldives, 2026-Feb-24 — /Travel PR News/ — Visit Maldives Corporation is preparing a high-profile return to ITB Berlin in March 2026, using the world’s largest travel trade exhibition as a platform to strengthen partnerships and build momentum toward the planned Visit Maldives Year 2027 campaign. The destination’s presence at Messe Berlin will run from March 3 to 5 and is expected to include both trade-focused activity and a series of high-visibility promotional events.
Among the highlights is the revival of Maldivian Night, an invitation-only industry gathering that will bring together tour operators, airline partners, travel executives and media representatives. According to information shared by the tourism body, the event is designed to showcase Maldivian hospitality and cultural identity while strengthening relationships with key international partners. The evening will be co-hosted with Bank of Maldives, which plans to introduce BML Swipe, a new digital payment solution aimed at simplifying transactions for visitors across the islands.
Visit Maldives will also host an international press conference during the show, where tourism officials are expected to unveil a major announcement tied to the destination’s long-term tourism strategy. While specific details have not yet been disclosed, the planned announcement is intended to signal the next phase of the Maldives’ global positioning beyond the Visit Maldives Year 2027 initiative.
On the exhibition floor at Messe Berlin, the Maldives will once again present a national pavilion under the brand Maldives The Sunny Side of Life, featuring strong participation from tourism industry stakeholders. Based on official updates from the organisation, the pavilion is designed to support business-to-business networking, reinforce trade relationships and promote sustainable growth in visitor arrivals.
European markets remain central to the Maldives’ tourism strategy, with Germany continuing to rank among the country’s leading visitor sources, alongside Switzerland and Austria. Tourism campaigns targeting the region are expected to focus on diving, wellness travel, family experiences and sustainability, reflecting evolving travel preferences across the European market.
Through its expanded presence at ITB Berlin 2026, Visit Maldives aims to boost international visibility and reinforce its reputation as a premium long-haul destination while laying the groundwork for future promotional initiatives in the years ahead.
