Lemongrass Marketing becomes the first Travel PR agency in the UK to introduce the 4-day week

The 4 months trial from September 2022 is part of a wider commitment to staff wellbeing and becoming a B Corp. Leadership team believe the 4-day week will provide space for team to creatively thrive, boost productivity, attract new talent

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OXFORD, 2022-Jul-18 — /Travel PR News/ — Lemongrass Marketing, the PR and Content Marketing Agency for Travel Brands announced that it will be trialling the 4-day week for all staff with effect from 1 September.

Based on the 100:80:100 model – 100% of pay for 80% of the time, in exchange for a commitment to maintain 100% productivity, the team at Lemongrass will get paid for 5 days but work only 4.

Mirjam Peternek McCartney, founder and CEO of Lemongrass Marketing said: “We know that studies have shown that happier, healthier staff are more productive and more creative. PR is a creative industry and you only come up with good ideas when you have headspace, so this will ultimately benefit our clients, while ensuring that they receive the same service levels and great results. We have devised a system of alternate shift patterns Monday – Friday to maintain full team productivity and output.

“We have all been though the most immense pressures in the last few years and as a business working in the travel industry it hit us hard, but we emerged stronger. We couldn’t have done it without the resilience and support of our dedicated team who went above and beyond. We are passionate about being a forward thinking, values-driven business and investing in and maintaining staff wellbeing and satisfaction. We strongly believe that this approach will be the future of work and look forward to trialling the initiative.”

Starting for a trial period of 4 months, the Oxfordshire based hybrid working agency will evaluate client happiness and staff wellbeing as well as business efficiency and productivity on a weekly basis.

Abi Best, Managing Partner at Lemongrass Marketing said: “We are on our journey to becoming a B Corp, and offering a 4-day week is part and parcel of this sustainable approach, making sure we look after our people as well as our planet. Having a day off per week means that staff can use the time to volunteer, do community work, care for elderly relatives, or just pursue a hobby.

“PR is a service business, and we are only ever as good as the communications experts we employ. We want to continue attracting the best and brightest talent in the industry and the 4-day week is a great work perk which we are confident will help us continue to draw in the best travel PR and content specialists, no matter where they are based.

“It’s no doubt that the move to the 4-day week model is a big financial commitment, and one which we have had to greatly consider. But we strongly believe that there will be so many benefits, not just to our valued employees, but also to our clients and the health of the business overall. We’re really excited about this journey and will be sharing our experience of it on our company social channels.”

Mirjam concluded: “As an industry, we can’t wait for positive change to come from government. Instead, we want to lead the charge from the front, collaboratively. Hopefully, more SMEs like us at Lemongrass will see the positive impact that this operational approach can have across all areas of the business and decide to make the change, for the good of their people and their business.”


For further information please contact: Kristie Smith/ Donna Bennett at Lemongrass Marketing

E: kristie.smith@lemongrassmarketing.com donna.bennett@lemongrassmarketing.com

T: 01865 239 990

About Lemongrass Marketing

Lemongrass Marketing is an award-winning PR and Content Marketing agency for travel brands. For over 15 years we’ve helped innovative travel brands grow by developing forward thinking travel PR strategies based digital audience insights.

We are a team of 12 PR and content experts with specialisms in outdoor and adventure travel, wellness, sustainability, privately owned hotels, city tourist boards and cultural travel.

Lemongrass Marketing sets itself apart by a strong, values-driven culture and the agency is en route to becoming the UK’s first travel communications B-Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment.


Instagram: @pr_lemongrass

LinkedIn: Lemongrass Marketing