Japan Airlines and Lime Partner to Boost Sustainable Last-Mile Travel Across Japan with New E-Scooter Network and Mileage Rewards
JAL mileage linkage and port collaboration will supercharge Lime’s growth and brand awareness, while offering major benefits to consumers and travelers
(IN SHORT) Japan Airlines has partnered with Lime to enhance last-mile travel solutions across Japan, offering mileage rewards to Lime riders and expanding e-scooter networks in key regions. This collaboration aims to make sustainable micromobility more accessible and reduce traffic congestion, aligning with JAL’s vision for regional connectivity and eco-friendly transport.
(PRESS RELEASE) Tokyo, Japan, 2024-Nov-7 — /Travel PR News/ — Japan Airlines (JAL) and Lime, a leading micromobility provider, have launched a strategic partnership to expand sustainable last-mile travel solutions across Japan. This collaboration, a first between an airline and an electric micromobility provider in Japan, will offer travelers greater flexibility, reduce congestion, and enhance accessibility in urban and tourist areas through Lime’s e-scooters, including both stand-up and seated models. The partnership will initially see Lime’s port network expand to key regions like Naha City in Okinawa, with 40 new ports and 180 e-scooters set for launch.
As part of JAL’s JAL VISION 2030, the airline is moving into the Mobility as a Service (MaaS) sector to support local transportation networks and create deeper regional connections. Through this partnership, Lime riders can earn JAL miles on every ride—1 mile for every 100 yen spent—and benefit from exclusive mileage promotions until December 31, 2024.
JAL will also assist Lime in developing port locations for e-scooter rentals, especially in tourist regions, further promoting easy, eco-friendly travel. Lime’s Country Manager for the Asia Pacific, Terry Tsai, highlighted the partnership’s potential to support sustainable transport in Japan, helping both tourists and residents reduce their carbon footprints.
About Japan Airlines
Japan Airlines (JAL), Japan’s first private aviation company, was established in 1951 and is a member of the oneworld Alliance. The airline operates a fleet of 227 aircraft (as of March 2024) and began renewing its international long haul aircraft with the Airbus A350-1000 starting 2023 Winter Schedule. Together with other JAL Group and partner airlines, JAL offers an extensive domestic and international network that serves 384 airports across 66 countries/regions. The airline has received numerous accolades for its exceptional service, including being recognized as a certified 5 Star Airline by Skytrax and being awarded the prestigious “World Class” Airline title by APEX, the Airline Passenger Experience Association. The airline is dedicated to ensuring the highest standards of flight safety and overall service quality, striving to be the most preferred airline by customers worldwide. For details and to learn more, visit JAL’s official website at https://www.jal.com/en/.
About Lime
Lime’s mission is to build a future where transportation is shared, electric and carbon-free. As a leading global provider of shared electric vehicles, Lime partners with cities to deploy electric bikes and scooters to serve any trip under five miles (8 km). A Time Magazine 100 Most Influential Companies and Fast Company Brand that Matters, Lime has powered more than 700 million rides in more than 280 cities across five continents, spurring a new generation of clean alternatives to car ownership. Learn more at li.me.
Company overview
Company name: Japan Airlines Co., Ltd.
Head office location: Nomura Real Estate Tennozu Building, 2-4-11 Higashi Shinagawa, Shinagawa-ku, Tokyo
Representative Director: Mitsuko Tottori
Business content: Aviation business
Established: August 1, 1951
Company name: Lime K.K.
Head office location: 9th floor, Shiroyama Trust Tower, 4-3-1 Toranomon, Minato-ku, Tokyo, Tokyo Akasaka Law Office/Gaijuho Joint Office
Representative: Terry Tsai
Business content: Electric mobility sharing service
Established: August 15, 2019
H.P.：https://www.li.me/ja-jp/
Previous articles about Lime in Japan
“Lime, the world’s largest micro mobility company, launches service in Japan. It also offers Japan’s first “seated e-scooters” for sitting and riding, and is also equipped with the industry’s first “helmet selfie” function, available in six areas in Tokyo from August 19.” (August 19, 2024)
“Lime and Mitsui Sumitomo Insurance collaborate to popularize safe electric micro mobility” (September 6, 2024)
Media Contact:
mediarelations.hdq@jal.com
Source: Japan Airlines
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