IndiGo and Accor Launch Strategic Loyalty Partnership: Merging BluChip Rewards with ALL – Accor Live Limitless to Offer Enhanced Travel and Hospitality Benefits Across Flights, Stays, and Experiences in India
(IN SHORT) IndiGo and Accor have announced a strategic alliance to integrate their loyalty programs—IndiGo’s BluChip Rewards and Accor’s ALL – Accor Live Limitless. The partnership will enable members to earn and redeem rewards across flights, hotel stays, and travel experiences through initiatives like points sharing and seamless two-way conversion. This move comes as IndiGo, which has already enrolled over 2 million BluChip members since November 2024, seeks to expand its global presence, while Accor leverages its vast network of over 100 million ALL members. The collaboration is set to deepen customer engagement and drive new marketing initiatives, aligning both brands to offer enhanced travel and hospitality benefits in line with evolving market trends.
(PRESS RELEASE) PARIS/ MUMBAI, 2025-Apr-9 — /Travel PR News/ — IndiGo, India’s preferred airline, today announced a groundbreaking strategic partnership with Accor, a global leader in hospitality, to introduce an unprecedented loyalty program collaboration. This innovative initiative will merge IndiGo’s BluChip Rewards with Accor’s ALL – Accor Live Limitless, creating a seamless rewards ecosystem that offers enhanced travel and hospitality benefits. In the coming weeks, both brands will work together to develop a comprehensive engagement framework that drives deeper member loyalty, enabling customers to earn and redeem points across flights, stays, and experiences.
This first-of-its-kind collaboration will allow for initiatives such as points sharing, co-branded loyalty offerings, and seamless two-way conversion between the two programs. By doing so, members will enjoy a broader range of benefits, extending from travel and hotel accommodations to exclusive experiences and joint marketing efforts that further enrich their journeys. IndiGo’s strategic alliance with Accor underlines both companies’ commitment to elevating the travel experience and establishing new standards for customer engagement in an increasingly competitive market.
Pieter Elbers, Chief Executive Officer of IndiGo, remarked, “We are excited to work with Accor to further enhance our loyalty ecosystem. With over 2 million members already enrolled in BluChip since its launch in November 2024, this collaboration opens up unparalleled opportunities for our customers as we expand our global presence and reimagine air travel in line with India’s growing economy.” Sébastien Bazin, Chairman & Chief Executive Officer of Accor, added, “This partnership represents a powerful convergence of travel and hospitality expertise, enabling us to deliver a more meaningful, flexible, and rewarding experience across both our platforms. Together, ALL and BluChip will broaden customer engagement and set a new benchmark for loyalty rewards.”
Media contacts:
Line Crieloue
VP Image & Influence Accor
line.crieloue@accor.com
Rashmi Soni
VP Corporate Communications IndiGo
RASHMI.SONI@goIndiGo.in
SOURCE: Accor
