India’s newest full service carrier Vistara to distribute all of its fares and offering through Travelport’s Travel Commerce Platform

This means that Travelport-connected agents worldwide will have seamless access to search, compare, and book Vistara fares and ancillary services through their existing desktop workflow, offering their customers more options for air travel within India.

As part of this new agreement, Vistara has also signed up to participate in Travelport’s suite of airline merchandising solutions via its industry-leading Travelport Merchandising Platform, and will become the 85th carrier to leverage Travelport’s Rich Content and Branding technology to establish and increase its brand presence across the globe.

Commenting on this agreement, Giam Ming Toh, Chief Commercial Officer, Vistara, says: “We are very excited to partner with Travelport for distribution and merchandising solutions. Their flexible approach to distributing content means that we will be able to customise the way we communicate our unique offering to travel agents worldwide, enabling the seamless servicing of Vistara customers.”

Damian Hickey, Vice President, Global Distribution Sales & Services, APAC, Travelport, says, “We are very pleased to have Vistara on board as they will undoubtedly become one of the key carriers in the India region, and look forward to assisting them showcase their brand and products to our 67,000 travel agency subscribers worldwide, growing their bookings on a global scale.”

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Notes to editors

The Travelport Merchandising Platform was unveiled April 2013 and since then has attracted considerable industry interest. The platform offers three components:

• Travelport Aggregated Shopping, an industry first, consolidates, within the same screen, shopping results from traditional carriers who connect through ATPCO with those from other no-frills carriers who prefer to connect with Travelport via an API connection. The new technology negates the need to shop and compare across several screens and allows travel agents to compare efficiently in the same booking flow.
• Travelport Ancillary Services allows travel agents to sell airline ancillaries such as pre-allocated seating, meals and bags, within their existing workflow rather than by booking on an airline website.
• Travelport Rich Content and Branding enables airlines to market and retail their products more effectively through customization of product display and content.

For more information on Travelport Merchandising Platform and Rich Content and branding, visit: http://www.travelportmerchandisingplatform.com

 

For media enquiries, please contact:

Vistara – TATA SIA Airlines Limited

Rashmi Soni
Head – Corporate Communications
TATA SIA Airlines Limited
Email: rashmi.soni@airvistara.com
M: +91 9818083133

Gunjan Batra Head
IPAN Hill+Knowlton
Email: gunjan.batra@hkstrategies.com
M: +91 9871285557

 

Travelport – please contact:

Susan Lin, PR Manager, Asia Pacific
Susan.lin@travelport.com or tel: +61 2 9391 4038

Kate Aldridge, VP, Corporate Communications
Kate.aldridge@travelport.com or tel: +44 (0) 1753 288720

 

About TATA SIA Airlines Limited
TATA SIA Airlines Limited, known by the brand name Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with Tata Sons holding the majority stake of 51% in the company and SIA holding the remaining 49%.  Vistara brings together Tata’s and SIA’s legendary hospitality and  renowned service excellence to launch the finest full service carrier in India aimed at creating memorable and personalized flying experiences for its customers. Obsessed with quality, the company aims to set new standards in the aviation industry in India, with international best practices and state-of-the-art technology in the Indian air transport sector.

More information on Vistara can be found at www.airvistara.com

 

About Travelport (www.travelport.com)
Travelport is a Travel Commerce Platform providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry.  With a presence in over 170 countries, approximately 3,400 employees and 2013 net revenue of $2.1 billion, Travelport is comprised of:

• A Travel Commerce Platform through which it facilitates travel commerce by connecting the world’s leading travel providers with online and offline travel buyers in a proprietary business to business (“B2B”) travel marketplace.  In addition, Travelport has leveraged its domain expertise in the travel industry to design a pioneering B2B payment solution that addresses the needs of travel intermediaries to efficiently and securely settle travel transactions.
• Technology Services through which it provides critical IT services to airlines, such as shopping, ticketing, departure control and other solutions, enabling them to focus on their core business competencies and reduce costs.

Travelport is headquartered in Langley, UK. The company recently completed its initial public offering on the New York Stock Exchange and trades under the symbol “TVPT”.