IHG Unveils New Prototype Options for Suites Brands, Enhancing Flexibility for Developers
Supplemental design options maximize space and revenue potential for any market or site plan
(IN SHORT) IHG Hotels & Resorts introduces new prototype options for its three suites brands – Staybridge Suites, Candlewood Suites, and Atwell Suites – offering greater flexibility for developers in site configurations and market types. These options emphasize space optimization and efficiency while retaining key brand hallmarks, such as ample in-room storage and kitchen space. Staybridge Suites introduces the Smart Studio room configuration, Candlewood Suites offers the Beacon 4.2 variation, and Atwell Suites provides two lobby configurations. Expected to be available by Q2 2024, these prototypes aim to enhance owner value and expand IHG’s suite experiences in the Americas.
(PRESS RELEASE) Atlanta, GA, 2024-Mar-28 — /Travel PR News/ — IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies with more than 6,300 hotels across 19 global brands, announces the availability of new prototype options for its three suites brands – Staybridge Suites, Candlewood Suites and Atwell Suites. By expanding design choice, IHG provides greater flexibility for developers across a range of site configurations and market types while also maintaining the experiences guests expect in the rapidly growing suites space.
The new options emphasize space optimization and the potential for new efficiencies while retaining key features from current designs. These options supplement – rather than replace – existing choices for all three brands, and offer owners and developers additional flexibility to find the best fit for their market and site including new build, conversion, dual brand or adaptive reuse properties.
Specific dimensions and exact key counts will vary for each property and brand, but prioritize the retention of identifiable and guest-loved brand hallmarks, including ample in-room storage and kitchen space and common food and beverage areas.
Notable components of the new design options include:
- Staybridge Suites: The introduction of the new Smart Studio room configuration offers developers the option to include a slimmer room bay (a reduction from its current 16’ size to 13’). Engineered to house shorter-stay guests, this new room type could comprise as much as 25 percent of the overall room mix. These guest suites additionally right-size space through streamlined kitchen equipment and fixtures and optimized millwork cabinetry, while maintaining designated work, sleep and relaxation zones designed for a comfortable, residential-style stay.
- Candlewood Suites: The Beacon 4.2 variation builds upon the strong performance of the brand’s most recent design introduced in 2019 by further optimizing land usage and generating new efficiencies through increased building density. With slimmer room bays (from 15’3” to 12’6”) containing a fully equipped kitchen and signature recliner, along with flexible room mixes, and designated social, semi-private and communal lobby working areas, the additional Candlewood Suites prototype offers the potential to add up to 12 keys on a similarly sized site.
- Atwell Suites: Developers now can choose between two lobby configurations for Atwell Suites properties, with a new one-story, centrally loaded model available alongside the existing two-story end loaded design while maintaining flexible work, lounge, and bar and dining spaces. An additional slimmer room bay option (12’6” versus 16’8”) includes a wet bar, sofa and work desk, and brings the potential to add up to 12 keys on a similarly sized site.
Kevin Schramm, SVP of Development, Mainstream Brands – U.S. and Canada at IHG, said: “IHG continues to build on our nearly three decades of leadership in the extended stay and suites space by evolving our prototype designs to increase owner value while offering the spaces and amenities short- and long-term travelers value most. Our new concepts reflect guest and owner feedback, and enable new and existing owners to deliver our modern suite experiences – in various forms – to more markets without compromising consistency or quality.”
The new prototype options will be available by Q2 2024, with the first properties to feature them expected to open as early as 2025. Currently, the designs will only be open to U.S. properties, but allow for potential future adoption in Canada, the Caribbean and Latin America.
With more than 700 open global properties* – nearly all in the Americas – for its three suites brands, IHG remains a proven segment leader. Staybridge Suites celebrated its 25th anniversary last December, while 2023 openings in Salt Lake City and Houston expanded the reach of Candlewood Suites to more than 520 open or pipeline Americas hotels since its 1996 debut. Atwell Suites opened its third U.S. property in Austin, Texas earlier this month, joining hotels in Denver and Miami.
To learn more about IHG’s extended stay brands, or to book a stay, visit www.ihg.com or use the new IHG One Rewards mobile app.
*Figures as of Q4 2023
About IHG
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,300 open hotels in over 100 countries, and more than 2,000 in the development pipeline.
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Media Contact:
Jamie Cwalinski
Jamie.cwalinski@ihg.com
(470) 847-8914
Source: IHG
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