IHG celebrates 50 years in Greater China with new IHG One Rewards collaboration offering KPL match tickets and fan packages
(NEWS) SHANGHAI, 2025-Sep-9 — /Travel PR News/ — IHG Hotels & Resorts has unveiled a new collaboration between its loyalty program, IHG One Rewards, and the King Pro League (KPL), giving members in Greater China the opportunity to redeem points for match tickets and exclusive fan packages. The partnership aligns with the rapid rise of esports, which now attracts over 510 million users in China, the majority of them under 30. By incorporating esports into its Points Mall catalogue, IHG One Rewards expands its lifestyle benefits beyond hotel stays, offering Gen Z travelers new ways to engage with their passions. Rita Jiang, Chief Commercial & Marketing Officer for IHG Greater China, emphasized that the spirit of perseverance in esports resonates with IHG’s mission to deliver exceptional experiences, while also strengthening connections with younger consumers.
Launched on September 1, the program’s dedicated KPL section allows members to combine travel, dining, retail, and cultural rewards with esports experiences, reflecting IHG’s strategy to blend hospitality with next-generation trends. The initiative comes as IHG celebrates 50 years in Greater China, reinforcing its commitment to innovation and customer-centric growth.
Radisson Hotel Group has also entered the esports arena with the launch of its “Esports Ready by Radisson Hotels” program, created in collaboration with Spacefwd to cater to the needs of professional teams, players, and event organizers. Offering dedicated gaming rooms, seamless connectivity, flexible check-in, and tailored perks, the initiative spans more than 100 properties worldwide. This move highlights the hospitality sector’s growing commitment to supporting the fast-expanding esports industry and enhancing the experience of both players and fans.
