ibis Unveils 25 Unmissable Reasons to Travel in 2025
(IN SHORT) ibis has launched its “25 Reasons to Travel in 2025,” a curated list of the most exciting global events and experiences for the year. Partnering with Globetrender, ibis highlights music festivals, sporting events, and cultural milestones designed to inspire travelers. From iconic art exhibitions to major sporting events and festivals, ibis offers the ideal base with strategically located hotels, ensuring an unforgettable travel experience in 2025.
(PRESS RELEASE) Paris, France, 2025-Feb-1 — /Travel PR News/ — In an exciting announcement, ibis has revealed its curated list of “25 Reasons to Travel in 2025,” designed to ignite wanderlust and inspire a global audience. With research showing that a significant number of travelers plan to journey more in 2025 and are ready to spend more on travel, ibis aims to fuel this surge in travel with a year of unforgettable experiences. The collection was crafted in partnership with Globetrender, the leading travel trend forecasting agency, highlighting the most anticipated events, festivals, and cultural milestones worldwide.
The research finds that nearly a third of people (31%) wish to travel more this year than in 2024, and 22% are prepared to invest more in their travel plans. To match these growing aspirations, ibis has handpicked a mix of music, sports, cultural events, and culinary experiences that will define the travel landscape of 2025. Whether you’re looking for immersive cultural explorations, life-changing festivals, or thrilling sporting events, ibis, with its hotels located close to key event venues, offers the ideal base to take in the energy of these global spectacles.
Trend Shifts and New Travel Realities
In response to shifting travel motivations, ibis’ recent report titled “Go Get It: How Gen Z/Y Will Travel in 2025” delves into the evolving landscape of travel. The findings reveal that experiences increasingly outrank material possessions in terms of appeal, with 58% of travelers agreeing that experiences are more valuable than physical goods. This movement toward experience-driven travel — from concerts to cultural immersions — is setting the stage for 2025 to be a transformative year for wanderers looking to explore the world in unique and meaningful ways.
25 Reasons to Travel in 2025 – A Sneak Peek
The curated list covers a diverse array of destinations and events guaranteed to captivate global travelers:
- Yayoi Kusama Art Exhibition (Melbourne, Dec 2024–Apr 2025): Explore over 180 works by the Japanese artist at NGV International. Stay: ibis Melbourne Central
- Sydney Gay and Lesbian Mardi Gras (Feb–Mar 2025): Celebrate inclusivity and creativity at this world-famous LGBTQ+ event. Stay: ibis Sydney Barangaroo
- Dubai Duty Free Tennis Championships (Feb–Mar 2025): Watch top-tier tennis action at one of the Middle East’s premier sporting events. Stay: ibis World Trade Centre Dubai
- Carnival in Rio de Janeiro (Feb–Mar 2025): Join the world’s largest street festival, a colorful celebration of Brazilian culture. Stay: ibis budget Rio de Janeiro Centro
- Holi Festival in Mumbai (March 2025): Experience the vibrant celebration of spring with a splash of color in India’s bustling metropolis. Stay: ibis Mumbai Vikhroli
- Usher at Accor Arena, Paris (April 2025): Catch R&B icon Usher live during his European tour. Stay: ibis Styles Paris Bercy
- Primavera Sound in Porto (June 2025): Enjoy an eclectic mix of music in this stunning coastal city. Stay: ibis Porto Centro Mercado do Bolhão
- Food Zurich Festival (June 2025): Savor the culinary delights of Zurich’s gastronomic scene with over 100 events. Stay: ibis Styles Zurich City Center
- Ed Sheeran World Tour (July 2025): Don’t miss Grammy-winner Ed Sheeran’s European leg of his “Mathematics” tour. Stay: ibis Styles Hamburg-Barmbek
These are just a few of the exciting events that promise to make 2025 an unforgettable year of travel.
Embrace the Adventure with ibis
Whether it’s immersing in local cultures, indulging in world-class food, or attending globally significant events, ibis invites travelers to step out of their comfort zones and embrace new experiences in 2025. With ibis’ strategically located hotels in close proximity to major attractions, guests can enjoy comfort, convenience, and exceptional service, all while taking in the sights, sounds, and tastes of these global celebrations.
For more details on ibis’ 25 Reasons to Travel in 2025, and to book your next adventure, visit ibis.accor.com.
About ibis
As part of Accor, ibis has long been a leader in affordable luxury, offering accessible stays that blend comfort, convenience, and world-class service. With hotels across the globe, ibis continues to provide travelers with exceptional experiences and unbeatable locations, ensuring that every journey is memorable.
Note to Editor: The “Go get it: How Gen Z/Y Will Travel in 2025” report focuses on the travel intentions of Gen Z and Millennials, or Gen Y, for 2025, based on a global survey that was commissioned by ibis and insights from the world’s leading travel trend forecasting agency, Globetrender, This survey captured the views of 9,000 respondents across eight countries – US, UK, Australia, France, Germany, Brazil, China and India – providing a global snapshot of the travel priorities for the year ahead. To download the report, click here or download via Globetrender here.
About the ibis brands
Since 1974, ibis has been a trailblazing brand, founded on the core principles of affordability, innovation and reliability. Democratising travel and hospitality, it was the first hotel brand in Europe to make a high quality, comfortable night’s stay accessible to all. In 2012, the ibis megabrand was created, with three distinct sub-brands – ibis, ibis Styles and ibis budget – each with a different personality, design and passion, all unified by the ibis spirit of openness and the promise of affordability, convenience and comfort. The globally-recognised ibis, ibis Styles and ibis budget brands offer more than 2,500 locations in 79 countries. The ibis brands are part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
ibis.com | all.com | group.accor.com
Media Contact:
Caroline Ponomarenko
PR & Communications Director
Accor, Premium, Midscale & Economy Brands
caroline.ponomarenko@accor.com
Source: Accor
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