Suffolk, UK, 2014-9-24 — /Travel PR News/ — Domestic holiday giant Hoseasons today unveiled a new logo and brand messaging at the ABTA convention in Slovenia in response to the evolution in its product range and customer profile.
Following extensive research, the new look moves away from the seaside blue logo with seagull motif, to a softer countryside feel with new typo-graphic, colours and green ‘leaf’ icon.
“In a year which marks a reflection of the past 70 years of Hoseasons, it seemed fitting for us to look forward to the future,” said Simon Altham, managing director of Hoseasons. “Over the last 10 years, the style of holidays we sell has significantly changed, with over 65 percent of our business coming from the short break luxury lodge market, which has resulted in us welcoming lots of new customers to holidaying at home.
“Our research showed that the current logo, whilst much loved and full of personality, was also perceived to be a more value-based proposition and no longer reflected our product portfolio and most importantly our customers.
“The new logo not only reflects the quality of our accommodation offered, but also the increasingly wide range of holiday options available, from countryside lodges, cottages and canal boats to holiday parks, coastal retreats and cruisers on the Norfolk Broads.”
The new logo is accompanied by a new strapline, ‘a better place to stay,’ which reinforces Hoseasons commitment to quality, a move toward the luxury market and Hoseasons continuing to offer customers the best choice of accommodation across the UK.
For more information about the company visit www.hoseasons.co.uk 0844 847 1100.
Notes to Editors
Hoseasons by Wyndham Vacation Rentals is one of the UK’s leading self-catering accommodation specialists, with over 21,000 places to stay in coastal and countryside settings throughout Britain and Europe. From lodges and parks, to boats, cottages and apartments, the brand offers the widest available range of self-catering holidays in the UK. Hoseasons accommodates over 1 million holidaymakers and more than 46,000 pets every year.
Hoseasons is part of Wyndham Vacation Rentals, the world’s largest professionally managed vacation rentals business providing access to more than 100,000 vacation rental properties in approximately 600 unique destinations worldwide, and the Wyndham Worldwide family of brands (NYSE:WYN). For additional information visit www.hoseasons.co.uk.
For further media information please contact Peter Joyner at the Hoseasons Press Office on 01603 706565, or at peterj@shorthose-russell.co.uk.
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