Hilton Signs Spark by Hilton Ponce to Introduce Premium Economy Brand in Caribbean and Latin America
(IN SHORT) Hilton has signed Spark by Hilton Ponce, the inaugural Caribbean and Latin America outpost for its premium‑economy Spark brand, scheduled to open in late 2025. Owned by Ponce Resorts Inc. and managed by HI Development P.R. Corp., the 120‑room hotel will feature meeting facilities, a breakfast lounge, and an outdoor pool, with in‑room refrigerators and complimentary breakfast. Located near Ponce International Airport and Highway 52, Spark by Hilton Ponce aims to deliver a simplified, high‑value experience. The launch reflects Hilton’s rapid expansion of Spark—now at over 160 properties—and its broader strategy to grow in Puerto Rico, the Caribbean, and Latin America, where Hilton currently operates hundreds of hotels. Guests will also enjoy Hilton Honors benefits.
(PRESS RELEASE) PONCE, Puerto Rico/ MIAMI, FL, 2025-Jul-15 — /Travel PR News/ — Hilton (NYSE: HLT) today announced the signing of Spark by Hilton Ponce, the first Spark property to debut in both the Caribbean and Latin America. Slated to welcome guests in late 2025, Spark by Hilton Ponce will be situated in Puerto Rico’s second‑largest city and marks another record‑setting milestone for Spark—the fastest launch‑to‑open brand in Hilton’s history. The hotel is owned by Ponce Resorts Inc. and will be managed by HI Development P.R. Corp.
“Our team is thrilled to introduce Spark by Hilton to the Caribbean and Latin America,” said Pablo Maturana, Vice President of Development, Caribbean and Latin America, Hilton. “By offering a conversion‑friendly, premium economy concept that balances value, consistency, and quality, Spark by Hilton Ponce paves the way for future brand openings throughout the region. This collaboration with Ponce Resorts Inc. and HI Development Corporation underscores Hilton’s commitment to evolving with the needs of modern business and leisure travelers.”
Spark by Hilton – 1 King Guest Room (Spark by Hilton brand photo for reference purposes)
Conveniently located near Ponce International Airport and Highway 52 (linking Ponce with San Juan), the 120‑room hotel will deliver essential amenities at an accessible price point. Features include a flexible meeting space, a breakfast lounge, and an outdoor pool. Each guest room will offer an in‑room refrigerator, and all visitors will enjoy complimentary breakfast and vibrant communal areas designed for dining, working, or socializing.
“We are very excited to add Spark by Hilton to our portfolio,” remarked Miguel Vega, President of HI Development P.R. Corp. Alissa Klees, Global Brand Leader for Spark by Hilton, added, “We built Spark on the principle that simplicity is powerful—streamlined operations for owners, efficient workflows for team members, and dependable essentials for guests. Ponce is the perfect market to launch this innovative brand in the Caribbean and Latin America.”
Spark by Hilton – Public Space (Spark by Hilton brand photo for reference purposes)
Spark by Hilton Ponce will join more than ten existing Hilton properties in Puerto Rico and support Hilton’s plan to double its island presence within four years. Across the Caribbean, Hilton currently operates roughly 50 hotels with 40 more in development, and in Latin America, the company serves guests at approximately 290 locations with over 145 in design or construction. Since opening its first hotel less than a year ago, Spark by Hilton has grown to more than 160 open properties and maintains a global pipeline of over 190 hotels, including many conversions.
Guests at Spark by Hilton Ponce will also benefit from Hilton Honors, the company’s award‑winning loyalty program. For additional details on this announcement and other Hilton developments, please visit stories.hilton.com.
Media Contact
Gina Carriazo Hickey
Hilton
Gina.CarriazoHickey@hilton.com
SOURCE: Hilton
