Heathrow announces launch of sustainable shopping bag to raise funds for Royal Botanic Gardens, Kew

Heathrow announces launch of sustainable shopping bag to raise funds for Royal Botanic Gardens, Kew

LONDON, UK, 2018-Nov-13 — /Travel PR News/ — Heathrow and Royal Botanic Gardens, Kew have partnered to develop an exclusive sustainable shopping bag for passengers to raise funds for Kew’s science work as a global resource for plant and fungal knowledge.

The bag was created exclusively for Heathrow by Kew and Wakehurst using an illustration by designer Rachel Pedder-Smith. Wakehurst is Kew’s wild botanic garden in Sussex and the home of the Millennium Seed Bank (MSB), the largest wild plant seed bank in the world and a global resource for conservation of plants. The seed bank works as an ‘insurance policy’ against plant extinction – especially for rare, endemic and economically important species – so that they be protected and utilised for the future.

Illustrations of some of the seeds stored in the world-famous MSB, which currently houses over 2 billion seeds from 189 countries, are featured on the bag. The design focuses specifically on the legume plant family, especially fruits and seeds, inspired by those in Kew’s collections, including the economically important peanut (Arachis hypogaea) which originates from the Americas and Entada, a genus of mainly lianas growing around the world, the seeds of which are commonly known as ‘sea hearts’ capable of drifting across oceans and even turning up on the beaches of Cornwall and Ireland.

92% of collections at the MSB have come directly from the wild and Kew scientists regularly travel overseas collecting seeds to send back to the vaults for conservation.  Kew botanists Toral Shah and Tim Pearce recently travelled to Tanzania on a collecting trip to gather seeds, DNA samples and specimens for the Kew Herbarium from 21 species, all of which are new to the collections at Kew. Toral and Tim travelled from Heathrow to Tanzania to collect in the Uluguru Mountains and were joined by colleagues from the Tanzania Tree Seed Agency, based in the nearby town of Morogoro.

The sustainable bag is designed to be re-used and is made from 80% recycled material. Over 200,000 passengers pass through Heathrow’s terminals each day and the unique bag can be purchased across all terminals from Wednesday 14th November. £1 from each purchase will go directly towards Kew’s important work.

Fraser Brown, Heathrow Retail Director said, “We are delighted to begin this partnership with Kew, offering something entirely unique to all our passengers. Heathrow flies to over 200 destinations, helping to transport scientists involved in collecting seeds around the world. We hope travellers will enjoy this exclusive design, taking a little piece of Britain with them!”

Sandra Botterell, Director of Marketing & Commercial Enterprise at Royal Botanic Gardens, Kew said, “We’re so pleased to be partnering with Heathrow on this exciting opportunity to showcase Kew’s vital science work to a global audience. Kew’s scientists have long used Heathrow as a travel hub for our vital conservation work across the world. It’s wonderful for Heathrow to be selling this beautifully designed bag to raise money that will allow us to continue in our mission to live in a world where plants and fungi are understood, valued and conserved.”

Notes to Editors:

  • The bag will be available to purchase in World Duty Free, WHSmith and Dixons for SRP £3.99 and 25% of the sale price will go directly to Royal Botanic Gardens, Kew
  • The bag will be available in all Heathrow terminals from Wednesday 14th November


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Source: Heathrow Airport