Vietnam has emerged as this summer’s ‘it’ destination, stealing the spotlight with a robust 61% leap in interest, and an uplift in booking demand
(IN SHORT) Emirates’ summer 2025 data shows global flight searches up 7%, led by France (+35%), Ireland, Canada and Saudi Arabia. Top destinations reveal a shift toward cultural and off-the-beaten-path experiences: Vietnam (+61%) leads, followed by Mauritius (+41%), Sri Lanka (+32%), Japan (+28%) and France (+25%). Regional nuances include increased UAE searches (+13%), US interest in Africa, UK growth toward Antipodean and Asian hotspots, Indian focus on Australasia and Ireland, and Australian and German bookings for Europe and Asia respectively. Longer vacations dominate for INDA, AUS, UK and DE travellers, while US guests favor 2–3 week trips. Dubai expects strong summer inbound traffic, with solos, families and couples each showing distinct stay patterns.
(PRESS RELEASE) DUBAI, UAE, 2025-Jul-9 — /Travel PR News/ — As global summer travel surges, Emirates’ analysis of booking and search data for July–August 2025 reveals travellers venturing toward fresh cultural gems and less-explored locales. Overall flight searches have climbed 7% year-on-year, led by a 35% spike from France, followed by Ireland, Canada, Saudi Arabia, Germany and the UAE.
Emerging as this season’s standout is Vietnam, with interest surging 61%. Emirates now serves Ho Chi Minh City, Hanoi and—since June—Da Nang via Bangkok, offering seamless connections to Europe and the Americas. Vietnam’s bustling street-food scene, UNESCO heritage sites and pristine coastline promise an unforgettable escape.
Mauritius claims the second spot, with searches up 41% for its idyllic beaches and vibrant culture; Emirates operates two daily A380 flights. Sri Lanka follows (+32%), celebrated for its tea country, ancient temples and affordable luxury. Japan rounds out the Far East’s allure, with searches up 28% for Tokyo Narita, Tokyo Haneda and Osaka across 21 weekly flights. In Europe, France remains a perennial favourite (+25%), featuring 21 weekly flights to Paris (including three daily A380s), daily A380 to Nice and a daily A350 to Lyon.
Breaking down regional trends, Emirates observed a 13% rise in overall UAE searches, with growing interest in Sri Lanka, Jordan, India, Lebanon and Morocco. US travellers are increasingly browsing African destinations—Egypt, Kenya, South Africa—while UK searches climbed 12%, favouring New Zealand, Australia, Japan, Sri Lanka and Mauritius. Indian flyers are eyeing Australia, New Zealand and Ireland; Australians are planning European summers in France and the UK; and Germans are looking eastward toward Japan, Vietnam, South Korea and the Seychelles.
Longer summer stays prevail among Emirates’ guests: around one-third of travellers from India, Australia, the UK and Germany extend trips beyond a month, whereas US visitors typically opt for two- to three-week getaways.
Emirates also anticipates robust inbound traffic to Dubai. Solo travellers—nearly half of US, Indian and Australian arrivals—blend work and leisure for week-long stays. Family groups account for about one-third of US and Indian visitors (shorter for Indians, 1–2 weeks for Americans), while UK families often exceed two-week visits. Young couples from Australia and Germany favour extended Dubai stays of two weeks up to a month.
Data reflects emirates.com flight searches and bookings for travel between 1 July–30 August 2025, with year-over-year comparisons.
Media contact:
pr@emirates.com
SOURCE: The Emirates Group
