Four Seasons Hotel Shanghai launches JUMAstudio multi-brand lifestyle shop
Shanghai, China, 2016-Nov-07 — /Travel PR News/ — Four Seasons Hotel Shanghai and JUMAstudio have launched the JUMAstudio multi-brand lifestyle shop, as part of an ongoing collaboration on design and retail. JUMAstudio’s new collection of travel-inspired, tribal printed items will be showcased alongside other contemporary collections from around the world including labels such as Krane, Capitale Nord, Yang Du, Upstate Stock and Kris Xu.
This initiative is a new phase of a year of collaboration between Four Seasons Hotel Shanghai and JUMAstudio that has seen the fashion brand’s deep archive of prints permeate the reception area, lobby lounge and cafe with a full range of stylish outfits for hotel staff. Inspiration for the prints and silhouettes of this collaboration range from the wilderness of the Congo to the intricacy of Indian textiles, and the spirit of the super-modern crowd in Shanghai. The shop marks JUMAstudio’s first permanent standalone retail space in Shanghai.
As an innovator in the area of luxury and travel with a passionate affinity to art and culture, Four Seasons Hotel Shanghai is a symbiotic collaborator for JUMAstudio in their ongoing endeavoursm and the launch of the concept multi-brand shop in the lobby is a natural evolution.
About JUMA
Brother and sister Jamil and Alia Juma’s lifelong experiences across four continents are embedded in their casually sophisticated collection including their playful and distorted signature prints, which incorporate their cultural based drawings and photographs.
PRESS CONTACTS
Apple Xu
Public Relations Manager
500 Wei Hai Road
Shanghai, 200041
China
apple.xu@fourseasons.com
+86 21 6256 8888
SOURCE: Four Seasons Hotels and Resorts