Luxury hospitality brand showcases marquee 2025 events—and exactly where to check in for front‑row memories
(IN SHORT) Fairmont Hotels & Resorts is capitalizing on a surge in event-driven travel—60% of travellers plan to build 2025 trips around entertainment and sports, according to American Express. The brand highlights five global experiences and corresponding properties designed for immersion. In Montreal (July 31–August 10), Fairmont The Queen Elizabeth anchors Pride festivities with drag brunches, teas and a terrace blowout benefiting CANFAR. Fairmont Mumbai, which opened in April 2025, celebrates Diwali (October 20–24) with theatrical dining at The Merchants and gift hampers crafted with local NGOs. Fairmont Mayakoba blends Halloween and Día de los Muertos (October 31–November 2) through gothic dinners, Mayan Hanal Pixán rituals, altar tours and a mucbipollo feast. In Japan, the new Fairmont Tokyo (opened July 2025) offers a calm retreat during The Ramen Show (October 23–November 3), complete with spa treatments and pools. Finally, Fairmont Bab Al Bahr positions guests for the Abu Dhabi Grand Prix (December 5–7) with race-day transfers, suite access and post-race dining, including Marco Pierre White’s Steakhouse. Across these destinations, Fairmont underscores its role as a social nexus—inviting guests not just to stay, but to be at the heart of the action.
(PRESS RELEASE) PARIS, 2025-Jul-23 — /Travel PR News/ — With the American Express Global Travel Trends Report indicating that 60% of travellers will build trips around entertainment and sporting spectacles in 2025, the appetite for “you had to be there” moments is unmistakable. Fairmont Hotels & Resorts—an Accor luxury icon and the originator of Make Special Happen—leans into that desire, spotlighting signature happenings across the globe and the properties perfectly positioned to elevate them. More than elegant addresses, Fairmont hotels operate as buzzing social hubs, placing guests steps from the action and in the midst of authentic local energy.
FAIRMONT THE QUEEN ELIZABETH – Montreal Pride, July 31–August 10, 2025
Downtown convenience meets glitter and glamour at Fairmont The Queen Elizabeth, which doubles as Pride headquarters this summer. Festivities kick off August 2 with a flamboyant Drag Brunch at Marché Artisans starring Miss Fountain, Jessie Précieuse and Moh Dafok. On August 9, Rosélys hosts a Céline Dion–inspired Drag Tea led by Bobépine & Lady Guidoune. The grand finale arrives August 10 when Nacarat’s terrace morphs into a Pride party paradise—think gourmet BBQ, cocktails, parade views, DJ Heartbreak Ting on the decks and performances by Adriana, Carmen Sutra and Foxy Lexxi Brown. A portion of proceeds benefits CANFAR, underscoring Pride’s spirit of community support.
FAIRMONT MUMBAI – Diwali, October 20–24, 2025
Mumbai explodes with light and devotion during Diwali, and the city’s newest glamour address—Fairmont Mumbai, opened April 2025—provides an Art Deco–inspired haven for the five-day celebration. Book a feast at The Merchants, a kinetic modern food hall with six live kitchens spanning Nawabi delicacies to Southeast Asian favorites, channeling the energy of Mumbai’s famed dabbawallas. Guests can also purchase curated Diwali hampers packed with artisanal sweets, traditional décor and handcrafted pieces created in collaboration with local NGOs—a thoughtful way to take the festival home.
FAIRMONT MAYAKOBA – Halloween & Día de los Muertos, October 31–November 2, 2025
On Mexico’s Caribbean coast, Fairmont Mayakoba invites travelers to “Two Worlds, Two Celebrations,” weaving Halloween theatrics with profound Day of the Dead traditions. October 31 brings “Dinner at Dracula’s Mansion” at Tauro—gothic ambiance, themed cocktails, premium cuts and live acts. November 1 is dedicated to Hanal Pixán, the Mayan Day of the Dead: expect altar building, cultural workshops and a candlelit boat procession through Mayakoba’s waterways culminating in a Yucatecan dinner and traditional performances. November 2 spotlights classic Día de Muertos customs: sugar skull decorating, catrina makeup sessions and a cultural showcase. Wander among vibrant altars on foot, by boat or via buggy, then close the trilogy at La Laguna with mucbipollo—a once-a-year specialty.
FAIRMONT TOKYO – The Ramen Show, October 23–November 3, 2025
Tokyo’s annual Ramen Festa at Komazawa Olympic Park lures noodle aficionados from around the world. Newly opened in July 2025, Fairmont Tokyo serves as a serene counterpoint to the crowds. After slurping your way through the festival, retreat to a wellness spa inspired by the locale, lounge on the sundeck beside the indoor infinity pool, or soak in the outdoor relaxation pools and terraces. Back in your room—framed by unobstructed cityscapes through floor-to-ceiling glass—order another steaming bowl from in-room dining and keep the ramen reverie alive.
FAIRMONT BAB AL BAHR – Abu Dhabi Grand Prix, December 5–7, 2025
When the Formula 1 season reaches its crescendo at Yas Marina Circuit, Fairmont Bab Al Bahr shifts into high gear. Set along Abu Dhabi Creek with dramatic vistas of Sheikh Zayed Grand Mosque, the hotel curates bespoke Grand Prix experiences: private race-day transfers, access to hospitality suites and post-race dining across stellar outlets. After the chequered flag, unwind at the Olympic-length pool, cut into prime beef at The Steakhouse helmed by Michelin-starred chef Marco Pierre White, or relive the action at Bridges Bar—complete with replays and celebratory toasts. It’s the ultimate paddock-to-pillow escape.
Global Corporate Communication
Line Crieloue
line.crieloue@accor.com
SOURCE: Accor
