Emirates Unveils Year-Round My Emirates Pass for Unbeatable Dubai Experiences
(IN SHORT) Emirates has launched an all-year-round My Emirates Pass program offering exclusive seasonal deals on dining, shopping, leisure, and spa experiences across Dubai. Passengers can easily redeem these discounts by presenting an Emirates boarding pass and a valid ID at participating venues. The summer program, running from April 1 to September 30, 2025, includes Dubai Summer Surprises—a season filled with exceptional offers and experiences from late June through August. The initiative also integrates with Emirates’ Dubai Experience platform, the Emirates Skywards programme, and the Skywards Everyday app, ensuring travelers enjoy a seamless and rewarding visit to Dubai.
(PRESS RELEASE) DUBAI, UAE, 2025-Apr-4 — /Travel PR News/ — Emirates is delighted to announce that its My Emirates Pass is now available year-round with exclusive seasonal offers for both summer and winter, providing passengers with access to over 600 special deals across Dubai. With this initiative, customers flying from, through, or to Dubai can enjoy discounts on world-class dining, premier shopping, exciting leisure attractions, and luxurious spa experiences throughout the year.
The My Emirates Pass program makes it simple for travelers to unlock these benefits—just present a physical or digital Emirates boarding pass along with a valid ID at participating venues. Passengers who check in online and download their boarding pass to the Emirates App or Wallet are advised to screenshot it before landing, as it will not be accessible after arrival.
This summer, Emirates will introduce exclusive offers from April 1 through September 30, 2025, including the eagerly anticipated Dubai Summer Surprises. From June 27 to August 31, 2025, Dubai Summer Surprises will present a host of deal-packed opportunities featuring luxurious shopping, spectacular entertainment, and exceptional dining, ensuring that visitors of all ages can create unforgettable memories.
Whether seeking Dubai’s golden beaches, world-class hospitality, or its vibrant cultural attractions, Emirates provides customized holiday itineraries and bonus Miles to enhance every journey. Through Emirates’ Dubai Experience platform, customers can design and book tailored itineraries that combine flights, hotel stays, and visits to iconic attractions across Dubai and the UAE.
Members of the Emirates Skywards programme also have the chance to earn and spend Miles with a global network of partners, including hotels, airlines, car rentals, retail outlets, and banks. While in Dubai, passengers can boost their Miles through local partners like the Dubai Mall, Arabian Adventures, and Emirates Holidays, which offers flexible booking options and dedicated 24/7 On Holiday Service support.
Additionally, UAE customers can earn Skywards Miles on their everyday purchases by downloading the Skywards Everyday app, linking their Visa or Mastercard, and automatically collecting Miles from hundreds of participating partners in shopping, dining, beauty, leisure, pharmacy, and grocery sectors.
For further details on how to make the most of your visit to Dubai with My Emirates Pass, please visit emirates.com. Tickets are available via Emirates Retail Stores, travel agents, or online travel agents.
Media contact:
Email: pr@emirates.com
SOURCE: The Emirates Group
