Emirates NBA Cup Trophy Arrives in Style as Airline Celebrates Tournament with Onboard Basketball Experiences
- Special flight included NBA inspired food selections, drinks and entertainment
- NBA legend James Worthy accompanied NBA Cup on its journey from Dubai to John F. Kennedy International Airport
(IN SHORT) The Emirates NBA Cup trophy arrived in New York on an Emirates A380 adorned with NBA-themed livery, marking the start of the Emirates NBA Cup 2024 tournament. As the official global airline partner of the NBA, Emirates is offering unique basketball-inspired experiences onboard flights, including themed decor, NBA-branded food items, and live game broadcasts. Fans can also find special NBA merchandise at the Emirates Official Store. The tournament runs until December 17, culminating with the championship in Las Vegas.
(PRESS RELEASE) Dubai, UAE, 2024-Nov-16 — /Travel PR News/ — The Emirates NBA Cup trophy arrived in New York yesterday, signaling the start of the Emirates NBA Cup 2024 tournament. Transported from Dubai on an Emirates A380 decorated with a bold NBA-themed livery, the trophy was accompanied by NBA legend James Worthy and was presented to NBA Commissioner Adam Silver and Emirates Senior Vice President Thierry Aucoc upon arrival.
The tournament, which kicked off on November 12 and will conclude on December 17 in Las Vegas, features a vibrant Emirates aircraft design, with a blue fuselage and red accents to highlight the partnership. The themed flight offered passengers a unique experience, with basketball-themed cabin decor, NBA-branded food boxes, and access to NBA classic games on Emirates’ in-flight entertainment system. Passengers in First and Business Class even had the chance to meet James Worthy in the onboard lounge while enjoying traditional game-day snacks.
Throughout the tournament, passengers traveling to and from 13 destinations in the U.S. and Canada can enjoy NBA-inspired services onboard. Emirates has enhanced its lounges in Dubai, New York, San Francisco, Los Angeles, and Boston with NBA-themed food and beverage menus until November 22. Fans can also find limited-edition NBA merchandise at the Emirates Official Store, including replica models of the NBA-branded aircraft.
The Emirates NBA Cup action continues this Friday with 12 games, including high-profile matchups like the San Antonio Spurs versus the Los Angeles Lakers and the Memphis Grizzlies against the Golden State Warriors.
About Emirates
The Emirates story started in 1985 when we launched operations with just two aircraft. Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.
We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service.
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Email: pr@emirates.com
Source: Emirates
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