Courtyard by Marriott launches new program to inspire NFL fans to follow their passion for football
The Official Hotel of the NFL will host the first-ever “Fansgiving” dinner and the return of the Super Bowl Sleepover, plus exclusive experiences for Marriott Bonvoy members
BETHESDA, MD, 2022-Sep-29 — /Travel PR News/ — Entering its 12th year as the NFL’s official hotel partner, Courtyard by Marriott® – part of Marriott Bonvoy’s® portfolio of 30 extraordinary hotel brands – today announced the new “This is Where We Fan” season-long program to inspire NFL fans to follow their passion for football, near and far, while exploring new places and connecting with their fandom.
“This is Where We Fan” officially launches with a contest offering multiple chances to win prizes, including the first-ever “Fansgiving” Dinner on the New York Giants home field, followed by the grand prize of the Courtyard Super Bowl Sleepover, where winners will enjoy an overnight stay inside the stadium over Super Bowl LVII weekend. NFL fans can enter by sharing stories of how they celebrate their unique NFL fandoms, even while on the road.
The 2022-23 programming arrives on the heels of Courtyard and Marriott Bonvoy’s announcement of a new, exclusive five-year partnership with the NFL, expanding its existing relationship of more than a decade. The partnership will continue to bring fans closer to the game they love, both in the U.S. and internationally, by offering access to unique, shared experiences that no other travel program can offer.
“We’re thrilled to continue our partnership as the Official Hotel of the NFL to curate once-in-a-lifetime memories for our guests,” said Tonia Constable, Vice President, Global Marketing Partnerships at Marriott International. “In celebration of our continued relationship, we’re launching even more consumer experiences that grant unparalleled access for passionate NFL fans throughout the season and beyond.”
Connect With Your Fandom at Courtyard
For the first time on record last season, the notion of home-field advantage became a relic of the past when road teams won at a higher percentage than home teams. Passionate fans travel far and wide to rally behind their teams on the road, and Courtyard is calling on fans to share their favorite football travel stories for the chance to win one of these bucket-list experiences, along with a Courtyard hotel stay throughout the season:
- Courtyard “Fansgiving” Dinner on the 50: The two great Thanksgiving traditions of travel and football will come together for the ultimate celebration this year. Lucky fans and their guests will be invited to partake in an exclusive dinner on the 50-yard line of the New York Giants home field, the week before Thanksgiving, coupled with a one-night hotel stay. A select number of seats will also be available exclusively to Marriott Bonvoy members for redemption. Contest will be open until October 15, 2022.
- Courtyard by Marriott Super Bowl Sleepover: The winner of the Super Bowl Sleepover and their guest will have exclusive access to an overnight stay inside a stadium suite transformed into a Courtyard guest room overlooking the field — becoming the first to wake up inside the stadium on Super Bowl Sunday. In addition to the sleepover, Courtyard will host the winner and three friends for a weekend of awe-inspiring experiences with access to exclusive events, culminating with tickets to Super Bowl LVII. Contest will be open from October 8, 2022 – November 18, 2022.
- VIP Tickets to the 2023 NFL Draft: The most passionate fans follow their teams to the NFL Draft to witness history in the making. Contest winners will get the VIP treatment at the NFL Draft in Kansas City, Mo., with exclusive access to the weekend’s biggest events leading into the next season. Marriott Bonvoy members will be able to redeem VIP tickets as well as the chance for one member to announce a draft pick on the big stage. Contest will be open from February 15, 2023 – March 15, 2023.
- Tickets to Your Team’s Away Games: There is no better feeling than taking over a stadium with kindred visiting fans to challenge the home team at an away game. Throughout the regular season, a handful of entrants will get to attend an away game of their choice, inclusive of a one-night hotel stay. Giveaway will be open until November 13, 2022.
Fans can enter the contest during each entry period by submitting a video or photo on TikTok, Instagram, or Twitter with the hashtag #CourtyardFanContest and tagging @CourtyardHotels, showcasing where they fan and who they fan with.
Entries will be judged on creativity, relevance, originality, and impact. Winners for each event will be announced in phases throughout the NFL season. Finalists for the Super Bowl Sleepover at Super Bowl LVII will advance to an interview round and the contest winner will be announced by December. For more information on the official rules, visit www.Courtyard.com/NFL.
For travelers staying at Courtyard hotels across the U.S. and Canada during the season, Courtyard’s Bistro Bar offers favorite game day food and drinks to enjoy while relaxing and watching the game. Marriott Bonvoy members can also receive up to 2,000 bonus points per night any day of the week as part of the 2K Everyday promotion available now through December 31, 2022, at participating Courtyard hotels.
“Being away from your home team doesn’t mean you have to leave your fandom behind,” said Sarah Lipton, Vice President, Premium & Select Brand Marketing at Marriott International. “Courtyard empowers fans to follow their passion for football – whether it’s traveling to see their team dominate in a new city, heading to a nearby stadium with a staycation at one of our hotels, or even rubbing elbows with rivals at our Bistro Bar. Courtyard is the place where fans can look forward to embracing their fandom.”
This is How We Fan with Marriott Bonvoy
Members of Marriott’s award-winning travel program, Marriott Bonvoy, will have the opportunity to experience the football season like no one else thanks to the program’s bucket list experiences platform, Marriott Bonvoy Moments™.
“Marriott Bonvoy has been proud to offer its loyalty members unrivaled access to some of the biggest events of the NFL season,” said Jackie McAllister, Vice President, Loyalty Brand & Moments Marketing at Marriott International. “We have some really exciting Moments experiences planned for the 2022-23 season, both domestically and internationally, that champion the connection between NFL fans’ passion for the game and travel.”
In addition to the “Fansgiving on the 50” experience, members can use Marriott Bonvoy points earned from travel at more than 8,100 hotels and everyday activities, such as cobrand credit card purchases, ridesharing, or food delivery, to bid for the chance to take part in exclusive Marriott Bonvoy Moments experiences throughout the season, including:
- Behind-the-scenes access to a live taping of the NFL Network’s NFL Gameday show
- Tickets and experiences at NFL International Games, including Munich, London, and Mexico City
- Access and experiences at the Pro Bowl Games in Las Vegas in 2023
- Exclusive VIP experiences and premier tickets to Super Bowl LVII and NFL Honors
- Tickets for exclusive Courtyard Row seating at select stadiums all season long
About Courtyard by Marriott®
Courtyard by Marriott is the hotel brand of choice for trailblazing guests who are inspired by a passion to do great things. With more than 1,265 locations in 60 countries and territories, Courtyard is passionate about empowering its guests and serving the needs of travelers everywhere, no matter the purpose of their trip. Its thoughtfully designed guestrooms provide an elevated experience to relax and recharge, complete with plush bedding and flexible workspaces. Guests are able to work, eat well, connect, and be at their best to keep moving forward to succeed. Courtyard is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits, including free nights and Elite status recognition. To enroll for free or for more information about the program, visit www.marriottbonvoy.com. For more information or reservations, visit www.courtyard.marriott.com, become a fan on Facebook, or follow @CourtyardHotels on Twitter.
About Marriott Bonvoy®
Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy’s portfolio of 30 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences, including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit www.marriottbonvoy.com. Download the Marriott app. Travelers can also connect with Marriott Bonvoy on Facebook, Twitter, and Instagram.
Media Contact:
Christine Lin
Senior Manager, Global Communications, Select Brands
Marriott International
Christine.Lin@marriott.com
Source: Marriott International, Inc.
###