2013-01-14 — /travelprnews.com/ — Recognizing the importance of cinema as a powerful tool for the development and promotion of various tourist destinations, Union Tourism Minister Shri K.Chiranjeevi announced, several initiatives for promoting “Film Tourism” through films shot in India. Announcing this in New Delhi today the Minister said that a “Land of Pi” campaign would be launched soon across all media, including print, online, electronic and outdoor, to promote Puducherry and Munnar as tourist destinations. The highlights of the campaign will be:
The widely acclaimed film “Life of Pi” has been partly shot in the beautiful locales of Puducherry (Pondicherry) and Munnar in Kerala. In order to enable viewers of the film to visit the two regions shown in the film, Shri Chiranjeevi held a meeting last month with the Secretaries of Tourism of Puducherry and Kerala along with Tour Operators of the region, immediately after it was observed that the film had highlighted awareness of the two regions.
Shri K. Chiranjeevi has already announced special National Tourism Awards for Mr. Ang Lee, Director and Mr. Yann Martel, author of the Book “Life of Pi”, for promoting India through the film.
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Samir/rv
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