Belfast City Airport Expands Local Offering with Boatyard Distillery Products
(IN SHORT) Belfast City Airport, in collaboration with World Duty Free operated by Avolta, is set to introduce products from Fermanagh-based Boatyard Distillery to its retail lineup. Passengers will have access to Boatyard Double Gin, Vodka, Old Tom Gin, and Sloe Boat, reflecting the airport’s commitment to showcasing high-quality Northern Irish products. Boatyard Distillery, known for its sustainability efforts and B Corp status, sees this partnership as an opportunity to showcase its offerings to a global audience while aligning with Belfast City Airport’s focus on sustainability and supporting local brands. Avolta’s Category Manager for Liquor in the UK expresses confidence in the popularity of Boatyard Distillery’s products among the airport’s diverse range of travelers.
(PRESS RELEASE) BELFAST, Northern Ireland, 2024-Mar-3 — /Travel PR News/ — World Duty Free at Belfast City Airport is set to further expand its local product offering with the introduction of Fermanagh-based Boatyard Distillery products.
Inspired by the natural beauty of Lough Erne, Boatyard Distillery’s Boatyard Double Gin, Boatyard Vodka, Boatyard Old Tom Gin and Boatyard Sloe Boat, will be available for all passengers to purchase, regardless of destination.
The introduction of this new brand comes as World Duty Free, operated by leading global travel experience player, Avolta, and Belfast City Airport collaboratively develop the selection of quality, Northern Irish products.
Welcoming the addition, Michael Jackson, Head of Commercial at Belfast City Airport, said:
“At Belfast City Airport, we believe it’s important to invest in local brands, enabling us to satisfy the demand of travellers by creating an authentic shopping experience with a sense of place at the heart of it.
“Building on our already impressive portfolio of products, the addition of the Boatyard Distillery will be warmly received by the thousands of people that travel through the terminal every day.
“We look forward to working with the Boatyard Distillery to provide our passengers with great value, high quality local products.”
Founded in 2013, the Boatyard Distillery has sustainability at its centre and became the first Irish distiller to achieve B Corp status in 2023.
Ciarán Shannon, Market Manager and Brand Development Manager at the Boatyard Distillery, said:
“Stocking our products at Belfast City Airport’s World Duty Free store allows us to further strengthen our presence in travel retail, showcasing our products to a global audience and growing our brand recognition.
“In a similar vein to Belfast City Airport, the Boatyard Distillery is passionate about driving sustainable change and consistently reviews its production process with the ultimate goal of decarbonisation.
“Belfast City Airport’s dedication to delivering an outstanding passenger experience, coupled with its commitment to supporting local products, makes it a fantastic partner for the Boatyard Distillery, and we are excited to work with the team to deliver our premium spirits to both visitors and locals alike.”
Aisha Dad, Avolta’s Category Manager for Liquor in the UK, added:
“We strive to offer passengers top-quality products and a wide variety of choice in our World Duty Free stores which are located in most airports across the UK.
“We are confident that the Boatyard Distillery’s products will be popular with Belfast City Airport’s range of travellers, with its attention to detail and dedication to sustainability helping it stand out.
“Like all products in Belfast City Airport, the Boatyard Distillery’s products will be available in our World Duty Free store to be purchased by all passengers, regardless of destination.”
Media Contact:
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Source: George Best Belfast City Airport
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