Aspire Executive Lounges Expands to Morocco with Eleven New Lounges Across Nine Airports
(IN SHORT) Aspire Executive Lounges, operated by Swissport International, has won a 10-year contract to manage 11 lounges across nine Moroccan airports, starting in April 2025. These lounges will blend Aspire’s premium hospitality standards with Moroccan-inspired designs, offering enhanced experiences for travelers. Swissport, active in Morocco since 2012, has strengthened its role in the region’s aviation sector, providing ground services, Fixed Base Operations, and centralized support services. Aspire, one of the largest global airport hospitality brands, continues to grow, serving over six million guests annually and earning accolades like Best Airport Lounge at Perth Airport. This expansion reinforces Morocco’s position as a key aviation hub in North Africa.
(PRESS RELEASE) Zurich, Switzerland, 2024-Nov-27 — /Travel PR News/ — Aspire Executive Lounges, the airport hospitality brand of Swissport International, has secured a 10-year license to operate 11 lounges in Morocco, awarded by the Moroccan airport authority ONDA. This expansion reinforces Swissport’s strategic focus on growing its global airport hospitality footprint, with the lounges set to open from April 2025 at nine airports, including Casablanca, Marrakech, and Rabat.
These new Aspire lounges will combine the brand’s premium hospitality standards with locally inspired designs, offering Moroccan aesthetics, cuisine, and an inviting atmosphere. David Collyer, Global Senior Vice President of Executive Lounges at Swissport, highlighted the vision:
“Our aim is to reimagine airport hospitality by blending the comfort and quality of a premium hotel experience with the unique needs of travelers. We are excited to bring our modern, welcoming spaces to Morocco’s airports, ensuring every traveler feels like a valued guest.”
Strengthening Swissport’s Presence in Morocco
Swissport has been a prominent player in Morocco’s aviation sector since 2012, providing ground handling services and Fixed Base Operations (FBO) for executive aviation. From its Casablanca hub, Swissport supports global airline operations through its Central Load Control services and offers centralized finance and HR services via its Swissport Business Services unit.
Dirk Goovaerts, CEO of Continental Europe, Middle East, Africa & India at Swissport, emphasized the significance of the expansion:
“For over a decade, we have supported Morocco’s growth as a key aviation hub in North Africa. Expanding our Aspire Executive Lounges to the region is a natural step in enhancing the country’s position as a leader in aviation and hospitality.”
A Global Leader in Airport Hospitality
Aspire Executive Lounges, one of the largest airport hospitality brands globally, welcomes over six million guests annually across nearly 100 locations. In 2024 alone, the brand added more than 20 new lounges, including the world’s first “3-tier lounge” at Newcastle Airport in the UK, offering Classic, Luxe, and Suites experiences to match travelers’ needs across all classes.
Aspire’s reputation for excellence is exemplified by its lounge at Perth Airport, Australia, which has been awarded Best Airport Lounge for three consecutive years at the World Travel Awards.
A New Era for Travelers in Morocco
The addition of Aspire Lounges in Morocco will enhance the travel experience for passengers, combining world-class hospitality with local cultural touches. This expansion marks a key milestone in Swissport’s ongoing efforts to redefine airport hospitality, ensuring comfort and quality for all travelers, regardless of airline or class of travel.
Media Contact:
Maria Kuenzi
+41 43 815 0022
media@swissport.com
Source: Swissport
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