Anantara Resort to Bring Luxury and Wellness to Soma Bay, Egypt, in Partnership with Minor Hotels
(IN SHORT) Minor Hotels has entered into a partnership with Soma Bay Hotel Company SAE to develop a luxury resort under the Anantara brand in Soma Bay, Egypt. The resort, scheduled to open in the coming years, will feature a range of luxury accommodations and wellness facilities, including a renowned thalassotherapy center. Located along the Red Sea, Soma Bay is a popular destination for diving and water sports. This collaboration is set to elevate Soma Bay as a key luxury destination while offering travelers authentic cultural experiences and unparalleled luxury.
(PRESS RELEASE) BANGKOK, 2025-Apr-28 — /Travel PR News/ — Minor Hotels, a global leader in hospitality with over 560 hotels spanning 58 countries, has announced a partnership with Soma Bay Hotel Company SAE to develop a luxury resort under the renowned Anantara brand in Egypt. This collaboration marks an exciting new chapter for Minor Hotels in the region, with the first project under this partnership expected to be revealed later this year.
Situated in Soma Bay, a stunning coastal resort on the Red Sea in Egypt, this expansive, 2,500-acre destination lies just 45 km south of Hurghada International Airport. Known for its exceptional natural beauty, Soma Bay is a hub for leisure activities like diving, windsurfing, and sailing, making it a prime holiday destination.
The area is also home to one of the largest natural spas and thalassotherapy centers in the region, where guests can indulge in seawater-based treatments that promote relaxation and wellness, using the mineral-rich waters of the Red Sea.
Anantara will bring its signature luxury experience to Soma Bay with a new resort and branded residences. Since its inception in 2001, Anantara has been recognized for offering immersive, culturally rich travel experiences. With over 50 properties worldwide across Asia, Europe, Africa, the Middle East, and the Indian Ocean, Anantara’s resorts create unforgettable memories in diverse settings, including vibrant cities, tranquil beaches, deserts, and jungles, all while providing exceptional Thai-rooted hospitality.
Soma Bay Hotel Company, based in Egypt, owns several luxury properties along the Red Sea and is dedicated to nurturing Soma Bay as a world-class destination.
Dillip Rajakarier, CEO of Minor Hotels and Group CEO of Minor International, said, “We are excited to expand Minor Hotels’ global footprint into the Egyptian market. Soma Bay Hotel Company is a remarkable partner for this venture, bringing strong regional expertise and a global perspective. We look forward to collaborating on this exciting project.”
Deema Abu Ghazaleh, Chairman of Soma Bay Hotel Company, commented, “This partnership with Minor Hotels represents a significant milestone in the evolution of luxury hospitality in Egypt. The Anantara brand is the perfect fit for Soma Bay, aligning with our vision of quality, authenticity, and exceptional guest experiences. We are committed to sustainable growth and look forward to offering unparalleled luxury to travelers worldwide.”
Ibrahim El Missiri, CEO of Soma Bay Group, stated, “Today’s signing symbolizes more than the development of a new luxury resort—it represents a shared vision for excellence, sustainability, and innovation in hospitality. Soma Bay has long been recognized for its natural beauty and unique experiences. With the addition of the Anantara brand, we aim to elevate the Red Sea coast as a premier global destination, while honoring the essence of this remarkable location. This partnership reflects our dedication to creating world-class developments that blend global standards with local character.”
Media contacts:
Natasha Rhymes
VP PR & Communications
Minor Hotels Europe & Americas, Anantara & Avani
nrhymes@minor.com
Camilla Coburn Davis
Regional Director of Public Relations
Minor Hotels Middle East & Africa
cdavis@minor.com
SOURCE: Minor Hotels
