Amadeus and lastminute.com Extend Partnership to Deliver Personalized Dynamic Holiday Packages Through Enhanced Flight Content
(IN SHORT) Amadeus and lastminute.com have extended their long-term partnership, securing a comprehensive range of flight content via the Amadeus Travel Platform to further fuel lastminute.com’s strategy for developing personalized dynamic holiday packages and flight-only itineraries. This agreement guarantees lastminute.com continuous access to NDC-sourced airline content, which will enrich their offering and empower them to curate travel experiences that are finely tuned to the individual preferences of travelers. Additionally, the integration of Amadeus B2B Wallet enables streamlined and secure virtual card payments, easing the management of complex transactions. This collaboration represents a significant step forward for lastminute.com’s personalization strategy, as it enhances their ability to leverage a diverse global portfolio and their proprietary Dynamic Holiday Packaging engine to deliver real-time, customized travel combinations. Executives from both companies expressed excitement over the partnership, emphasizing its role in transforming the traveler experience and helping lastminute.com to connect with a new generation of consumers in a competitive travel landscape.
(PRESS RELEASE) MADRID, 2025-Apr-11 — /Travel PR News/ — Amadeus has signed a renewed and extended long-term agreement with lastminute.com, securing a broad range of flight content that will drive the development of more personalized dynamic holiday packages and flight-only itineraries. This strategic move not only strengthens the enduring partnership between the two travel technology innovators but also reinforces their commitment to putting the traveler at the center of a rapidly evolving and highly competitive marketplace.
Under this new agreement, lastminute.com will continue to have full access to the extensive suite of airline content available on the Amadeus Travel Platform, including NDC (New Distribution Capability) content. This enriched dataset will empower lastminute.com to offer travelers a vast spectrum of flight and holiday options that are tailored to individual preferences. In addition, the integration of Amadeus B2B Wallet—powered by Outpayce—enables seamless, secure payments through virtual cards, thereby simplifying complex payment processes, boosting acceptance rates, and ultimately enhancing the overall customer experience.
The collaboration aligns with lastminute.com’s personalization strategy, which is focused on continuously expanding its global portfolio of flight content to offer more dynamic and diverse travel packages. As an established leader in Dynamic Holiday Packages within the European travel-tech space, lastminute.com leverages its proprietary packaging engine to create limitless, real-time travel combinations that safeguard customer interests and secure exclusive deals.
Robert Hunt, Hotel & Flight Distribution Director at lastminute.com, explained, “Working alongside Amadeus to develop our flights and dynamic holiday packaging offer has enabled lastminute.com to reach a new generation of travelers. By offering a wide range of content, we allow travelers to create wholly personalized trips to meet their specific requirements.”
Guillaume Pamélard, VP Travel Sellers for EMEA Key Accounts at Amadeus, added, “Amadeus is delighted to extend our successful partnership with lastminute.com as together we work to transform the traveler experience through the creation of dynamic holiday packages. NDC is a key enabler for more tailored, more personalized and more relevant travel offers, and we are proud and excited that this forward‑thinking online travel agent has chosen our technology to support its strategy and to better serve its travelers’ new requirements.”
As a publicly traded company listed on the SIX Swiss Exchange under the ticker LMN, lastminute.com continues to be at the forefront of European travel technology by simplifying, personalizing, and enhancing the travel experience for customers through innovative solutions and a rich portfolio of vertical brands.
Media contact:
Joanna Seymour-Taylor
Head of Communications EMEA, Amadeus
SOURCE: Amadeus IT Group
