Airbnb to Offer Exclusive Behind-the-Scenes Access at Lollapalooza Festivals Worldwide Starting July 2025

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Airbnb to Offer Exclusive Behind-the-Scenes Access at Lollapalooza Festivals Worldwide Starting July 2025

(IN SHORT) Airbnb and Lollapalooza have formed a groundbreaking global partnership to offer exclusive, immersive fan experiences at Lollapalooza festivals in Berlin, Chicago, São Paulo, Mumbai, and beyond. Starting in 2025, guests can book Airbnb Experiences such as behind-the-scenes tours, intimate artist performances, and more. This partnership enhances the festival experience, allowing music lovers to connect more deeply with the artists and the culture surrounding each festival. The partnership kicks off at Lollapalooza Berlin in July 2025, with further experiences rolling out at additional global festivals throughout the summer.

(PRESS RELEASE) SAN FRANCISCO, 2025-May-28 — /Travel PR News/ — Airbnb is excited to unveil its first global live music partnership, offering exclusive fan experiences at Lollapalooza festivals across the globe. Beginning in 2025, guests attending the iconic festivals in Berlin, Chicago, São Paulo, and Mumbai will have the opportunity to book curated Airbnb Experiences that bring them closer to the music they love. This partnership aims to create unforgettable moments, connecting music fans with artists, industry insiders, and the vibrant cultures surrounding these world-renowned festivals.

The collaboration kicks off at Lollapalooza Berlin in July 2025, where Airbnb will feature a series of unique, once-in-a-lifetime experiences, including behind-the-scenes access, intimate performances, and expert-led tutorials. Guests will be able to book daily activities such as concert photography sessions with professional photographers, exclusive backstage tours with festival directors, and private performances by the artists themselves.

“We’re thrilled to partner with Lollapalooza to offer these special experiences,” said Brian Chesky, co-founder and CEO of Airbnb. “More and more people are turning to Airbnb for memorable travel experiences, and with this partnership, we’re giving them the chance to get closer to the action than ever before. Whether it’s a private performance or an insider’s tour, we’re bringing fans directly into the heart of the music.”

The first Airbnb Experience will be hosted by performing artist BUNT at Lollapalooza Berlin, offering attendees a private post-show performance in a secret location on the festival grounds. Booking for this special experience opens on June 5 at airbnb.com/bunt.

Lollapalooza festivals are known for attracting fans from around the world, with significant numbers traveling from outside the host city. According to Airbnb data, 75% of attendees at Lollapalooza Berlin, 65% in São Paulo, 57% in Mumbai, and 50% in Chicago come from outside the festival’s city, underscoring the global appeal of these music events.

“Lollapalooza has become a major event for global music lovers, and partnering with Airbnb allows us to create even more memorable experiences for fans,” said Michael Rapino, CEO and president of Live Nation Entertainment. “This partnership will help elevate the overall experience, giving fans a deeper connection to the artists and the culture around the music they love.”

This collaboration also comes as Airbnb introduces its new, reimagined Airbnb Experiences, which include Airbnb Originals—extraordinary, one-of-a-kind events hosted by some of the world’s most interesting and influential people. These curated experiences will enhance the festival-goer’s journey, offering an elevated and immersive connection to music and its creators.

A Summer of Exclusive Events

Throughout the summer of 2025, Airbnb Experiences will roll out at several Lollapalooza festivals, including:

For more information on Airbnb Experiences at Lollapalooza Berlin, visit airbnb.com/lollaberlin2025. For updates on the global festival lineup, visit the respective Lollapalooza festival websites.

For general press inquiries or United States and North America media requests, please get in touch at contact.press@airbnb.com

SOURCE: Airbnb

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