(NEWS) BANGKOK, 2026-Jan-27 — /Travel PR News/ — A new chapter in luxury travel is set to unfold along Brazil’s sun-washed northeastern coast, as Minor Hotels prepares to introduce its newly launched Minor Reserve Collection with a resort in the nature-rich region of Rio Grande do Norte. According to details shared by the group, Aventora Resort Baía Formosa, Minor Reserve Collection, is scheduled to open in 2028, placing refined, design-led hospitality at the heart of one of Brazil’s most compelling eco-tourism destinations.
Set in Baía Formosa, close to the laid-back surf town of Pipa, the resort is envisioned as a secluded retreat where landscape, lifestyle and luxury intersect. Developed by Gremi International Group, the newbuild property will feature 50 guest rooms alongside 28 branded residences, offering guests and owners alike an immersive connection to the region’s coastal rhythms. Official project information points to an experience shaped by space, privacy and a strong sense of place, aligning with the Minor Reserve Collection’s focus on rare, character-driven stays.
Life at Aventora Resort Baía Formosa is designed to unfold at an unhurried pace. Guests can expect a mix of all-day and specialty dining, relaxed poolside settings and a welcoming lobby lounge, alongside a dedicated spa and fitness facilities. For travellers drawn to the outdoors, the surrounding landscape offers opportunities for kite surfing, surfing, stand-up paddleboarding and kayaking through nearby mangroves, while families are catered for with a Kids’ Club and thoughtfully curated shared spaces.
The setting is a central part of the resort’s appeal. Based on official destination details, Baía Formosa sits within easy reach of some of northeastern Brazil’s most celebrated natural attractions, from the sweeping Genipabu dunes near Natal to the cliffs and marine life of Pipa Beach and Baía dos Golfinhos, where dolphins are a familiar sight. With access from both Natal and João Pessoa airports in around an hour, the resort combines a sense of escape with practical connectivity.
The debut of the Minor Reserve Collection in Brazil reflects a broader shift in luxury travel toward destinations that offer authenticity, nature and personal expression. As outlined in official communications from Minor Hotels, the new collection is designed for travellers seeking distinctive environments where refined hospitality is paired with adventure, sustainability and cultural connection. Aventora Resort Baía Formosa is positioned as a natural fit for this vision — a place where the character of Brazil’s northeast becomes part of the stay itself.
