Accor Launches ALL Accor Booking Experience in ChatGPT to Redefine Digital Hotel Discovery
(IN SHORT) Accor has launched the ALL Accor booking and loyalty platform within ChatGPT, allowing travellers to search, explore and plan hotel stays using natural language. Available in more than 20 languages, the AI-based app enables users to view rates, property details and loyalty benefits before completing secure bookings via ALL Accor. The move reinforces Accor’s commitment to digital transformation, personalised guest experiences and increased visibility across AI-driven platforms.
(PRESS RELEASE) PARIS, 2026-Jan-29 — /Travel PR News/ — Accor has introduced a new version of its ALL Accor booking and loyalty ecosystem within ChatGPT, marking a significant step in the group’s digital innovation strategy. The launch positions Accor among the first global hotel groups—and a leading French company—to integrate a full hotel discovery experience directly into an AI-driven conversational environment.
The new ALL Accor app within ChatGPT allows travellers to search and explore Accor’s global hotel portfolio using natural language. Users can specify destinations, travel dates and guest details, view both public and ALL loyalty member rates, and access detailed property information including room categories, amenities and location insights. Once a booking decision is made, users are seamlessly redirected to the ALL Accor booking platform to complete their reservation securely.
Available in more than 20 languages, the ChatGPT-based app can be accessed in all markets where ChatGPT applications are supported. Designed specifically for conversational AI, the experience is distinct from the existing ALL Accor mobile application and has been developed to reflect how travellers increasingly plan trips through dialogue-based digital tools.
Artificial intelligence plays a central role in Accor’s long-term strategy, serving as a key driver of value creation for guests, hotel owners and partners. As AI continues to reshape consumer behaviour and expectations, Accor is expanding its presence on the platforms travellers already use, enabling more intuitive, personalised and efficient interactions throughout the travel planning journey.
By launching the ALL Accor app in ChatGPT, Accor aims to simplify trip preparation while strengthening the visibility of its global brand portfolio within the world’s most widely used AI platform. The initiative enhances the ALL loyalty proposition by combining ease of access, personalised discovery and loyalty benefits in a single conversational interface.
Alix Boulnois, Chief Commercial, Digital & Tech Officer at Accor, said the launch represents a major shift in guest engagement. The integration, she noted, transforms how travellers interact with Accor’s brands by leveraging advanced AI capabilities to deliver greater convenience, tailored experiences and increased value across the group’s global network for both customers and partners.
About Accor
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,700 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as lifestyle, with Ennismore. ALL Accor, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
Press Contacts
Line Crieloue – VP Image & Influence – line.crieloue@accor.com
Alexis Blottière – Media relations & PR Director – alexis.blottiere@accor.com
SOURCE: ACCOR
