[From left] : Nur Hanees Nabilah Bt Mohd Kamaruddin, Assistant Director of the Sekretariat VM2026, Norshamshida Abdul Rahman, Senior Deputy Director of the Advertising & Digital Division at Tourism Malaysia; Amanda Woo, Group Head of Commercial at AirAsia; Dato’ Captain Fareh Mazputra, CEO of AirAsia Malaysia and Azri Zahier Azmi, Chief Executive Officer of Hausboom together with AirAsia’s stakeholder at the launch of the AirAsia & Hausboom pop-up at Lot 10, Kuala Lumpur today.
(PRESS RELEASE) KUALA LUMPUR, 2025-May-5 — /Travel PR News/ — AirAsia has partnered with local sparkling juice brand Hausboom for a unique collaboration to launch a beverage series inspired by the airline’s flight destinations. This groundbreaking initiative celebrates local pride and connects people through homegrown innovation, with nine limited-edition Hausboom bottles designed to reflect the diverse destinations in AirAsia’s expansive network.
Running until December 2025, the collaboration introduces flavours inspired by destinations like Seoul, Kuala Lumpur, Almaty, Phu Quoc, Sihanoukville, Xi’an, Nairobi, Melbourne, and Amritsar. Flavours range from Strawberry for Seoul to Roti Bakar for Kuala Lumpur, offering a playful exploration of AirAsia’s routes. The bottles will be available at over 6,800 retail locations, including 7-Eleven, KK Mart, and various supermarkets in Sabah and Kuching, providing widespread access to consumers.
Each bottle features a unique QR code, enabling customers to enter the ‘Sip & Win’ contest for a chance to win unlimited free flights, as well as exclusive rewards from AirAsia’s ecosystem, including SNAP, Hotels, RIDE, and Ikhlas.
Liyana Mahizzan, AirAsia Malaysia Head of Commercial, emphasized the airline’s commitment to connecting with local communities and engaging the growing lifestyle consumer segment. “This collaboration with Hausboom resonates with our mission to support local innovation while offering our guests a chance to win exciting travel rewards and explore new destinations across the region,” she said. “We want to strengthen our emotional connection with consumers and solidify AirAsia’s position as a lifestyle brand beyond just an airline.”
Hausboom’s CEO Azri Zahier Azmi echoed this sentiment, highlighting the beverage brand’s ability to adapt creatively to market demands. “We’re proud to collaborate with AirAsia and showcase our best-selling drinks in this bold campaign,” he stated. “It aligns perfectly with our brand’s focus on lifestyle, music, style, and extreme adventures, offering our customers an experience that encourages them to dream bigger and celebrate local pride.”
To kick off the campaign, both brands will host an exclusive event on 4 May 2025 at Lot 10, Kuala Lumpur, from 10 AM to 10 PM. The event will feature an airline-themed sky lounge, mocktails made from destination-inspired bottles, interactive booths, games, live performances, and more. The event promises to be a sensory celebration of both travel and fun.
For more details on the campaign and contest, follow @flyairasia and @hausboom on social media.
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SOURCE: AirAsia Group Berhad
