Daily Archives: January 29, 2026

Accor Launches ALL Accor Booking Experience in ChatGPT to Redefine Digital Hotel Discovery

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(IN SHORT) Accor has launched the ALL Accor booking and loyalty platform within ChatGPT, allowing travellers to search, explore and plan hotel stays using natural language. Available in more than 20 languages, the AI-based app enables users to view rates, property details and loyalty benefits before completing secure bookings via ALL Accor. The move reinforces… Read the full news article

Accor Appoints Leire Leoz as Chief Franchise Officer to Strengthen Premium, Midscale and Economy Operations

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(IN SHORT) Accor has appointed Leire Leoz as Chief Franchise Officer for its Premium, Midscale and Economy division, effective 2 February, strengthening its focus on franchise performance and owner partnerships. Reporting to Group Deputy CEO Jean-Jacques Morin, Leoz will oversee franchise strategy, operational excellence, and partner support across Accor’s global network. She brings extensive hospitality… Read the full news article