Wizz Air Strengthens Its Ties to Milan: Title Sponsorship of Record-Breaking Milano Marathon Boosts Accessibility and International Appeal
(IN SHORT) Wizz Air has reaffirmed its commitment as the Title Sponsor for the Milano Marathon for the second year in a row, celebrating the record-breaking 23rd edition of the race. With over 10,000 runners—including 5,500 international participants—the event showcased a dramatic increase in entries and cemented its reputation as one of Europe’s premier marathons. Supported by direct flight connections from Malpensa Airport, the marathon’s route, which started at Piazza del Duomo, captured the spirit of Milan by linking iconic landmarks. Salvatore Gabriele Imperiale of Wizz Air emphasized the airline’s alignment with the event’s values of dynamism, accessibility, and social sustainability, noting the launch of the Wizz Run Series as a testament to the accessibility of both running and affordable travel in Milan.
(PRESS RELEASE) MILAN, 2025-Apr-9 — /Travel PR News/ — For the second consecutive year, Wizz Air, EMEA’s most environmentally sustainable airline, has proudly reinforced its role as the Title Sponsor for the Milano Marathon. The airline celebrated the success of the 23rd edition of the Wizz Air Milano Marathon, an event that not only set a new record for entries but also showcased significant growth in both participation and international appeal. With more than 10,000 runners taking part, including 5,500 international athletes from countries such as France, Great Britain, Germany, and Belgium, the marathon has solidified its status as one of the most attractive races in Italy and Europe.
Wizz Air’s deep connection to the event is underpinned by its direct services from Malpensa Airport—one of the airline’s five Italian bases—facilitating seamless travel and further boosting the marathon’s international profile. The event, which commenced at 8:30 AM at Piazza del Duomo, featured a looped route that traversed Milan’s most iconic landmarks, embodying Wizz Air’s core values of dynamism, adventure, accessibility, and social sustainability.
“Being the Title Sponsor of the Milano Marathon for the second year in a row has been a tremendous source of pride for us,” said Salvatore Gabriele Imperiale, Corporate Communications Manager at Wizz Air. “This year’s marathon perfectly embodies our core values. It was inspiring to witness thousands of runners coming together in Milan in such an energetic, inclusive atmosphere—a celebration of sport, well-being, and environmental awareness that aligns with our commitment to connecting communities. Our support for the Milano Marathon, as the inaugural event of the Wizz Run Series, underscores the fact that running is an inherently low-cost, accessible sport, much like our approach to air travel. Our Malpensa base is a strategic asset that cements our ongoing investment and deep roots in the region.”
Media contact:
communications@wizzair.com
SOURCE: Wizz Air
