W São Paulo Opens, Melding Local Culture with Global Luxury in Brazil’s Vibrant Capital
Perched above the heart of São Paulo, the brand’s newest hotel reimagines luxury by drawing inspiration from the city’s vibrant art, music, and architectural heritage
(IN SHORT) W São Paulo, the first W Hotels property in Brazil, has opened its doors in the heart of São Paulo, offering a luxury experience that blends local culture with the brand’s signature bold design. Located in a modern skyscraper, the hotel features 179 rooms, a spa, a gym, multiple dining options, and event spaces with panoramic views of the city. Guests can enjoy curated experiences centered around music, gastronomy, and wellness. The hotel’s architecture and interior design reflect Brazilian modernism, while its dining options offer global flavors with a local twist. W Residences São Paulo offers additional amenities for long-term stays. The property’s opening marks a significant milestone in W Hotels’ global expansion.
(PRESS RELEASE) Bethesda, MD, 2024-Jan-9 — /Travel PR News/ — W São Paulo, the first W Hotels property in Brazil, has officially opened, offering a reimagined luxury experience that draws deeply from the city’s dynamic art, music, and architectural heritage. Located atop a modern skyscraper in the bustling southern business district, the hotel provides panoramic views of the Pinheiros River and São Paulo’s skyline, delivering a unique escape in the heart of the city. As part of Marriott Bonvoy’s extensive portfolio, the property blends world-class hospitality with the city’s vibrant culture, marking a milestone in W Hotels’ global expansion.
“W São Paulo represents more than just a new hotel—it’s an immersion into one of the world’s most energetic cities,” said George Fleck, Senior Vice President and Global Brand Leader for W Hotels. “By combining the cultural vibrancy of Brazil with our signature bold design, this opening underscores W Hotels’ commitment to delivering unmatched experiences that push boundaries while honoring the essence of São Paulo.”
The hotel boasts striking architecture, with 179 rooms and 16 suites starting on the 25th floor, featuring sweeping views of the city. W São Paulo includes the brand’s signature AWAY Spa, a state-of-the-art FIT gym, an outdoor pool at the WET Deck, two restaurants, three bars, and five versatile event spaces, including the expansive 400m² Great Room. The property also connects Rua Funchal to Rua Helena with a walkway, enabling guests to seamlessly explore the surrounding area.
Reflecting W São Paulo’s commitment to local culture, the hotel offers a curated selection of dynamic experiences centered on music, gastronomy, and wellness. Guests can indulge in unique offerings such as Sunset Rituals at the WET Deck, Stretching Bossa Nova at FIT, wine tastings at BAIO, and rejuvenating treatments at the AWAY Spa.
A celebration of modern design and local authenticity, the hotel’s architecture is a collaboration between Aflalo/Gasperini Arquitetos and landscape designer Benedito Abbud, with interiors by Nini de Andrade Silva. The hotel’s décor incorporates Brazilian modernist elements, angular lines, and vibrant colors to create a sophisticated yet playful atmosphere that showcases São Paulo’s cultural richness.
W São Paulo’s dining options reflect global influences with a local twist. L40 Cozinha de Latitude, on the 40th floor, offers a culinary journey through the gastronomic traditions of regions including Portugal, Italy, China, and the U.S., all infused with Brazilian ingredients. Baio Cozinha Sulista, located on the 23rd floor, presents Southern Brazilian cuisine with contemporary flair, while Yōso Bar and Café, on the 24th floor, blends Japanese mixology with creative cocktails in a sophisticated setting.
For wellness enthusiasts, the AWAY Spa on the 39th floor offers a peaceful retreat with treatments inspired by Brazil’s diverse biomes, using native ingredients like açaí, buriti, and umbu. The FIT gym provides high-intensity workouts with the latest equipment, embodying the hotel’s energetic approach to health and wellness.
W Residences São Paulo, located on floors 2 through 22, offers 216 residences in five distinct categories, each featuring a full range of amenities, including a co-working space, an indoor pool, and a signature FIT gym.
Idu Ribeiro, General Manager of W São Paulo, expressed the hotel’s dedication to curating unique experiences that align with the city’s energy. “W São Paulo was designed to mirror the vibrant pulse of São Paulo, offering innovative experiences that blend local culture, music, and wellness into every guest interaction.”
For more information or to book a stay, visit www.wsao.paulo.com.
ABOUT W HOTELS
Born from the social electricity of New York City, W Hotels has been at the forefront of lifestyle hospitality for over two decades. With 70 destinations around the world, the detail-driven design, signature Whatever/Whenever service, and buzzing Living Rooms cultivate experiences of social connectivity. Each location brings together the magnetic energy of W Hotels and the essence of local culture, creating spaces for new perspectives and a freedom of self-expression. W Hotels is currently undergoing a multi-year brand evolution, to meet the needs of today’s guest and deliver a new generation of luxury lifestyle experiences. For more information on W Hotels, visit w-hotels.com and stay connected on Instagram, TikTok, X, Facebook, and YouTube. W Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.com.
ABOUT MARRIOTT BONVOY
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with over 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit MarriottBonvoy.com.
Media Contact
Bryce Dalzin
Senior Director, Global Luxury Brand PR – EDITION, JW Marriott, The Luxury Collection, W Hotels
Marriott International
Bryce.Dalzin@marriott.com
Source: Marriott International, Inc.
###