2012-11-15 — /travelprnews.com/ — New tourism figures issued this morning confirm that Britain is well placed to build on encouraging inbound Olympic numbers.
September’s International Passenger Survey (IPS) figures issued today by ONS(1) reveal that visitor numbers were up by 1% (2.63m) and that visitor spending reached a record £1.9BN (an increase of 17%).
Overseas visitor spend in the UK is now 5% higher than in the first nine months of 2011.
Olympic visitors
It is estimated that 680,000 visits from overseas to the UK in July, August and September were primarily due to the London 2012 Games.
For July to September the average spend by people attending or involved in the Games was £1,350, more than double all other visitors and another record for average spend.
Sandie Dawe, VisitBritain’s Chief Executive, said: “These figures offer us an ideal platform to create a golden tourism legacy going into 2013 and beyond.
“These encouraging numbers mean that visitors are on track to spend more in the UK than we initially forecast – a good result for the economy.
“It’s quite clear that Olympic visitors generally spent a lot more, often visiting for longer, as well as buying tickets for various events and staying in hotels.
“We’ve worked hard and fast to make sure we capitalise on the Olympic interest and positive buzz across the world. As soon as the Games came to an end we launched the next stage of our GREAT Britain campaign a £15 million phase inviting the world to ‘make their own memories’.
“Tourism is an industry that has proven time and time again it can boost the UK economy and with our GREAT activity, can provide long term sustained growth post Olympics.”
Last month VisitBritain launch a consultation to grow inbound tourism to Britain, with an ambition to reach 40 million visitors by 2020, a 3% year on year increase.
For more information contact:
- David Leslie.
- e: david.leslie@visitbritain.org
- Mark Di-Toro
- Press Officer, VisitBritain
- t:+44 (0)20 7578 1098
- m:+44 (0)7919 392137
- e: mark.di-toro@visitbritain.org
About VisitBritain
VisitBritain is Britain’s national tourism agency, responsible for marketing Britain overseas. We work with thousands of organisations in the UK and overseas to market Britain successfully to visitors from around the world. We also work to promote the tourism industry within the UK itself.
We work in partnership with the Government, the industry and our strategic partners in London, England, Scotland and Wales to promote Britain in 35 key overseas markets.
Our network of international offices is supported by our London-based marketing, commercial, research and policy teams, who in turn are backed up by experts in IT, financial management and other essential disciplines.
We also provide UK government with advice on tourism policy and raise awareness of the significance of tourism to the UK economy. We are particularly working towards showcasing Britain and maximising the tourism benefits in the run-up to the London 2012 Olympic and Paralympic Games and beyond.
Our grant in aid received from the Department for Culture, Media and Sport is approximately £32.6 million for 2010/11.
View our film to find out more about our work.
Please read more about please visit www.visitbritain.org
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VisitBritain STRONG SEPTEMBER FIGURES SIGNAL POST-OLYMPICS BOUNCE