Visit Maldives Partners with Singapore Airlines for Exclusive Familiarization Trip to Boost Japanese Arrivals and Promote Wellness Tourism
(IN SHORT) The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), in collaboration with Singapore Airlines, is hosting an exclusive familiarization trip for key Japanese travel trade representatives to showcase the Maldives as a leading family and wellness destination. Participants are exploring the offerings at Centara Ras Fushi Maldives and Pullman Maldives Maamutaa, with a focus on promoting tailored travel packages. This initiative is part of MMPRC’s broader efforts to increase Japanese arrivals, building on previous PR activities and planned future campaigns targeting the Far East market.
(PRESS RELEASE) MALE, Maldives, 2025-Jun-2 — /Travel PR News/ — The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), in partnership with Singapore Airlines, is hosting an exclusive familiarization trip for key Japanese travel trade representatives from 31st May to 5th June 2025. This initiative is designed to elevate destination awareness and position the Maldives as a top family and wellness travel destination within the Japanese market.
Participants of this familiarization trip are experiencing the Maldives’ offerings first-hand at luxury resorts Centara Ras Fushi Maldives and Pullman Maldives Maamutaa. With a focus on wellness and family-oriented experiences, the trip aims to build long-term relationships with the Japanese travel trade and promote customized travel packages, driving future bookings from Japan.
As of 22nd April 2025, the Maldives has already welcomed 12,157 Japanese visitors, and this trip is part of MMPRC’s ongoing strategy to increase this number. The corporation is building on its successful public relations activities, including the recent JOTC Quarterly Webinar. Looking ahead, Visit Maldives has planned a variety of initiatives to solidify its position in the Japanese market, including joint campaigns with travel agents, media and influencer familiarization trips, and a dedicated Maldives Roadshow in the Far East.
MMPRC is committed to promoting the Maldives as the world’s leading destination for travelers seeking unique wellness experiences and memorable family holidays, ensuring its continued success as a premier global travel destination.
Media contacts:
info@visitmaldives.com
+(960) 332 3228
SOURCE: Maldives Marketing and Public Relations Corporation
