Mitigating Overtourism and Promoting Regional Revitalization (IN SHORT) Japan Airlines (JAL) and Hoshino Resorts have launched the “All-time Favorite vs. Hidden Gems” campaign, which aims to promote sustainable tourism by encouraging travelers to explore lesser-known areas of Japan. The initiative seeks to mitigate over tourism in popular regions like Tokyo and Kyoto, while revitalizing underexplored… Read the full press release