A Deeper Look at Oktoberfest in the Context of Overtourism: sustaining the mega festival’s economic engine while shrinking its social and environmental footprint

Millions of visitors pack Munich’s Theresienwiese festival grounds each year during Oktoberfest, bringing both economic boom and logistical challenges. Key takeaways: Biggest upside is economic, not volume growth. Oktoberfest injects €1B+ into Munich’s economy, supports ~12–13k seasonal jobs, and boosts brand equity across Bavaria. 2025 demand is record-high but manageable. Expect ~90%+ hotel occupancy and… Read the full news article

NYFW SS26 Wrap-Up: How Fashion Week Moved NYC’s Travel Economy

(NEWS) NEW YORK, 2025-Sep-17 — /Travel PR News/ — From packed public screenings at Rockefeller Center to peak-season hotel compression and subway surges, New York Fashion Week SS26 (Sept 11–16, 2025) showed strong tourism pull across Midtown and Tribeca, while museum programming and brand activations broadened access beyond insiders. If interested, here’s our Visitor’s Guide… Read the full news article

Emerging Eastern European Destinations Lead Growth in Amadeus & UN Tourism’s Travel Insights 2025

(IN SHORT) Travel Insights 2025: Focus on Europe, co-published by Amadeus and UN Tourism, reveals that emerging markets in Central and Eastern Europe—led by Azerbaijan’s 26 percent year-on-year growth in air bookings—are gaining traction among international travelers. While traditional leaders like Spain, the U.K., Italy, France, and Germany continue to dominate (accounting for 71 percent… Read the full news article

Preferred Hotels & Resorts Outperforms Competitors and Drives Cost Savings, Reveals New Performance Report

(IN SHORT) On Independent Hotel Day, Preferred Hotels & Resorts revealed a U.S. Performance Report conducted by HVS, showcasing the strong performance of its 92 affiliated hotels in North America from 2021 to 2023. The report highlights how Preferred-affiliated properties outperformed their competitors in RevPAR penetration across primary, secondary, tertiary, and resort markets. Resort hotels… Read the full news article

Unlock Exclusive Deals with TravelClick’s Newest Feature on Booking Engine 4.0

New York, 2017-Mar-04 — /Travel PR News/ — TravelClick (“the Company”), a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced the release of its new Private Offers feature on the Company’s recently launched Booking Engine 4.0, designed to drive a higher conversion and upsell rate for direct bookings on… Read the full news article

Hoteliers Face Challenge of Flattening Reservation Pace

  Still, North American Markets See Uptick in Rates Across Travel Segments New York, 2017-Mar-04 — /Travel PR News/ — As North American hoteliers progress through the early months of 2017, the pace of new bookings is flat with new February reservation commitments at -0.8 percent. However, average daily rates (ADR) for the first and second… Read the full news article