The Radical Asheville Becomes a Part of Tapestry Collection by Hilton, Elevating the Local Experience
(IN SHORT) The Radical Hotel, located in Asheville’s River Arts District, has joined the Tapestry Collection by Hilton, adding a distinct and art-inspired hotel to the collection. The hotel, housed in a former 1920s cereal factory, opened in 2023 and is celebrated for its unique design, creative spirit, and immersive guest experiences. As a part of Hilton’s global portfolio, The Radical continues to offer an authentic local experience while benefiting from the renowned brand’s reliability. The hotel also welcomes Hilton Honors members with exclusive benefits.
(PRESS RELEASE) ASHEVILLE, N.C., 2025-May-7 — /Travel PR News/ —The Radical Hotel, a boutique establishment and living art installation in Asheville’s vibrant River Arts District, has officially joined the prestigious Tapestry Collection by Hilton. As part of this esteemed group of nearly 160 independent hotels, The Radical Asheville, Tapestry Collection by Hilton, promises to offer guests a one-of-a-kind, authentic experience with an original and dynamic personality, perfectly aligned with the brand’s mission of providing distinctive stories and immersive stays in unconventional locations.
“We’re beyond excited to collaborate with Tapestry Collection by Hilton after reopening our doors following the recovery from Hurricane Helene,” said Amy Michaelson Kelly, co-owner of The Radical Hotel. “This partnership allows us to continue delivering an extraordinary local experience while benefiting from the trust and global reach of a renowned brand.”
The Radical Asheville, Tapestry Collection by Hilton is housed in a historic 1920s warehouse once home to a cereal factory. The hotel debuted in October 2023 as a boutique destination for both travelers and locals, offering 70 uniquely designed rooms and suites. Emphasizing the creativity and energy of Asheville’s River Arts District, The Radical embraces its roots as a living art installation and an inspiring place for guests to feel fearless and embrace the radical spirit.
“We are thrilled to welcome The Radical Hotel into Tapestry Collection by Hilton,” said Alinio Azevedo, managing director, Luxury and Lifestyle, Driftwood Capital. “This art-inspired hotel offers a truly immersive experience for those seeking something different from a traditional stay. The Radical exemplifies our commitment to managing unique properties that curate exceptional food, beverage, and hospitality.”
The hotel’s standout features include its elevated food and beverage offerings, including a rooftop bar with sweeping views of the River Arts District. This year, The Radical received recognition by USA TODAY 10Best, being named the second-best new hotel in the 2025 Readers’ Choice Awards.
“Tapestry Collection is known for its hotels with distinctive stories, and The Radical is no exception,” said Elizabeth Scruggs, brand leader, Tapestry Collection by Hilton. “Its innovative design and locally inspired offerings, including the rooftop bar, align perfectly with Tapestry’s goal of providing guests with unique and authentic experiences.”
Though independently owned, The Radical now offers Hilton Honors members the opportunity to earn points on their stays. Hilton Honors members who book through preferred Hilton channels can enjoy exclusive benefits, including a flexible payment slider, member discounts, free Wi-Fi, and access to the Hilton Honors mobile app.
SOURCE: Hilton
