Spark by Hilton Surpasses 100 Hotels and Expands Globally with Exciting New Openings
Spark by Hilton continues rapid growth with more than 40 new hotels expected to open globally in Q1 2025
(IN SHORT) Spark by Hilton has rapidly grown to over 100 open hotels within 18 months, with over 230 more in its pipeline. Catering to both business and leisure travelers, the brand focuses on budget-friendly yet premium accommodations, providing essential amenities and friendly service. With notable openings in Bentonville, Santa Nella, and Hershey, Spark by Hilton is expanding quickly, including international locations in the UK, Canada, Austria, and France. The brand’s success is marked by its adaptability and its strategic licensing agreement with Olive by Embassy to open 150 Spark hotels across India.
(PRESS RELEASE) MCLEAN, Va., 2025-Feb-17 — /Travel PR News/ — Spark by Hilton, the rapidly expanding hotel brand, has achieved a major milestone with the opening of over 100 hotels in under 18 months since its debut. As one of the fastest-growing hotel brands in Hilton’s portfolio, Spark by Hilton now boasts a robust pipeline of over 230 hotels, with multiple conversions underway both in the U.S. and globally. This swift growth is a testament to Hilton’s vision of creating a versatile hotel brand designed to cater to every type of traveler, with a focus on budget-friendly yet premium experiences.
The latest milestones reflect Spark by Hilton’s appeal to both business and leisure travelers seeking simple, affordable, and comfortable accommodations. The brand combines a modern design, spacious guest rooms, and essential amenities, such as complimentary breakfast, ensuring reliable and friendly service. Spark by Hilton is already making an impact across key locations like Bentonville, Santa Nella, and Hershey, providing travelers with convenient access to business hubs, cultural landmarks, and outdoor adventures.
Spark by Hilton’s swift ascent in the hospitality industry is propelled by its adaptability and focus on delivering consistent quality, catering to travelers who seek a blend of affordability and convenience. The brand’s recent expansion includes its international debut with properties in the UK and Canada, as well as a significant strategic partnership with Olive by Embassy to open 150 Spark hotels across India, marking a significant milestone in the Asia Pacific region.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Spark by Hilton
Spark by Hilton is a premium economy hotel brand at the intersection of value and consistency. Spark provides a reliable and comfortable stay with friendly service for every guest, all at an accessible price. Spark hotels provide a welcoming sense of arrival with colorful accent walls and inspiring artwork. The public spaces provide multi-functional seating, from communal tables to rocking chairs, and guest rooms are comfortable and relaxing with simple, streamlined furniture. In the morning, travelers can enjoy a complimentary signature bagel bar and premium coffee. Spark’s groundbreaking impact on the hotel industry is credited with Hilton’s recognition as one of Fast Company’s 2024 Most Innovative Companies. Experience a positive stay at Spark by Hilton by booking at sparkbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about at Spark by Hilton at stories.hilton.com/spark.
Media Contact:
Audrey Brantz
Hilton
audrey.brantz@hilton.com
Source: Hilton Hotels & Resort
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