SJC’s Beloved Baby Chicks Strut the Digital Catwalk in “Ernie’s Runway” Dress-Up Game
(IN SHORT) San José Mineta International Airport (SJC) has launched Ernie’s Runway, a digital dress-up game that invites users to style its now-iconic baby chick mascots with over a million fashion combinations. Inspired by SJC’s summer services and promotions—including new nonstop flights and dining options—the interactive platform allows fans to customize, download, and share their chick creations while entering to win travel-themed prizes. The game marks the latest evolution of the chicks, originally introduced during SJC’s 75th anniversary campaign in 2024, continuing the airport’s imaginative approach to community engagement and service promotion.
(PRESS RELEASE) SAN JOSE, CA, 2025-Apr-23 — /Travel PR News/ — San José Mineta International Airport (SJC) has taken its wildly popular mascots, Ernie + Friends, from the terminal to the touchscreen with the launch of Ernie’s Runway—a new interactive digital game that puts creativity in the hands of users and fashion flair on the feathers of SJC’s iconic baby chicks. The charming new platform, which celebrates the airport’s latest services and campaigns, builds on the momentum of SJC’s 75th anniversary celebration that first introduced the chick characters in 2024.
Ernie’s Runway invites users to dress up their own SJC baby chick using travel-inspired fashion pieces, accessories, and backgrounds—unlocking more than one million possible outfit combinations. From aviator goggles to beachwear, each chick design can be saved, shared, or even used as a profile picture. Players are also encouraged to enter SJC’s Summer Sweepstakes by sharing their creations using a special hashtag to win airport perks such as parking vouchers or Ernie plushies.
The launch coincides with SJC’s seasonal promotions and service expansions. Game fashion inspiration nods to Delta’s new nonstop flights to Detroit and Las Vegas, Southwest’s new Baltimore/Washington route, and tasty new terminal additions like Firehouse Subs and Mike & Niki’s Honey.
Ernie’s Runway represents the latest evolution in the airport’s creative outreach, gamifying its mascots and showcasing new services in an engaging and accessible way. Originally introduced through a 75th anniversary marketing campaign, SJC’s quirky chicks have since become endearing symbols for the airport’s history, hospitality, and heart.
Contact
SJC Media | 408-392-1199 | sjcmedia@sjc.org
SOURCE:San José Mineta International Airport
