Singapore Airlines Group Celebrates SG60 With Nationwide Initiatives in Singapore
(IN SHORT) Singapore Airlines Group will mark Singapore’s 60th year of independence with a series of SG60-themed initiatives running from April to December 2025. Under its Celebrating with Singapore campaign, the Group will offer special fare deals, bonus miles, and exclusive promotions on flights and travel-related services with SIA, Scoot, KrisFlyer, Kris+, KrisShop, and Pelago. Additionally, KrisWorld will feature a dedicated section showcasing Singapore’s history and culture. Complementing the commercial initiatives, the Group has launched a fundraising drive to raise $1.3 million for local charities AWWA and Rainbow Centre, with a matching donation that will double the contribution to $2.6 million. A special two-day SIA Cares Open House in July 2025 will provide behind-the-scenes experiences for over 600 beneficiaries from various social service backgrounds. Detailed information regarding the initiatives, including exclusive deals, cultural collections, limited-edition products, and community engagement activities, is outlined in Annexe A of the campaign.
(PRESS RELEASE) SINGAPORE, 2025-Apr-8 — /Travel PR News/ — The Singapore Airlines Group is set to celebrate Singapore’s 60th year of independence with a robust series of SG60-themed initiatives spanning from April through December 2025. As part of its Celebrating with Singapore campaign, the Group will launch special fare deals for both Singapore Airlines and Scoot flights, offering bonus miles accrual on Scoot journeys, as well as added discounts during KrisFlyer’s upcoming Spontaneous Escapes promotions. In addition, exclusive SG60 offers will be available on Kris+, KrisShop, and Pelago. Meanwhile, KrisWorld, the Group’s in-flight entertainment platform, will debut a dedicated Celebrating Singapore category that features content on the country’s rich history, arts, and cultural heritage, and SIA will also highlight Singapore’s celebrated cuisine on select flights and at SilverKris lounges.
In tandem with these promotions, the Singapore Airlines Group has launched a fundraising campaign aiming to raise $1.3 million for AWWA and Rainbow Centre, two local agencies that support children and youth with disabilities and developmental needs. The Group will match every dollar raised, boosting the total contribution to $2.6 million. Furthermore, SIA will host a special two-day SIA Cares Open House in July 2025, welcoming over 600 beneficiaries—including individuals from disadvantaged backgrounds, at-risk youth, and the differently abled—to enjoy an exclusive behind-the-scenes tour of its training centre and interact with staff.
Additional details regarding the community initiatives and promotions are provided in Annexe A, which outlines various aspects of the Celebrating with Singapore campaign. These include SG60 fare deals with specific booking periods and travel windows for both SIA and Scoot, bonus miles incentives through KrisFlyer promotions, and exclusive voucher offers on Kris+ and Pelago. The campaign also features the launch of The Heritage Collection on KrisShop, showcasing limited-edition items inspired by iconic Singaporean cultural elements, a limited-edition Scoot aircraft model designed in partnership with LASALLE College of the Arts, and the introduction of classic Singaporean in-flight dishes available on select flights and at SilverKris lounges. This comprehensive set of initiatives is designed not only to honor Singapore’s national milestone but also to give back to the community and promote the country’s heritage through both travel and cultural engagement.
Media contact:
public_affairs@singaporeair.com.sg
SOURCE: SIA Group
