Qatar Airways Unveils New Onboard Theme Song ‘The Ascent’ by Dana Al Fardan, Reflecting a Journey of Elegance and Culture
- ‘The Ascent’ marks the trilogy of Dana Al Fardan’s onboard theme music
- Available on all streaming platforms on 10 September 2023
Doha, Qatar, 2023-Sep-05 — /Travel PR News/ — The Official Composer of Qatar Airways Group, Dana Al Fardan, brings a new onboard theme song ‘The Ascent’, marking new beginnings and adventurous journeys at a post-World Cup era with the award-winning airline. The new song is now available with Oryx One inflight Entertainment on Qatar Airways flights.
Performed by the Qatar Philharmonic Orchestra members, the new onboard theme music will relax the senses of the airline travellers, setting the mood for an unforgettable flight experience.
In 2016, Qatar Airways Oryx One Inflight Entertainment had partnered with Dana Al Fardan to create the onboard theme music. Fast forward to today, Dana’s work has become synonymous with the airline’s identity, and is perceived as a symbol of travel in style with Qatar Airways.
‘The Ascent’ marks the trilogy of two previous onboard theme songs, ‘The Awakening’ and ‘The Dawn’. Composed of musical instruments such as the piano, violin, viola and cello, Dana’s work introduces a fresh blend of Arabic allure masked in classical music. She has achieved this by frequently including the Ney (Arabic wind instrument) and the Rababa (Arabic bowed string instrument), creating legendary musical pieces.
Qatar Airways Group CEO, His Excellency, Mr. Akbar Al Baker, said: “Music is a universal language, and at Qatar Airways we have chosen a theme song that uplifts the passengers and transcends them to a wonderful destination. I am proud of Dana Al Fardan, not only is she showcasing our Qatari culture through sophisticated art, but her onboard music has also become synonymous with Qatar Airways’ brand identity. It is now directly associated with travel, culture, and luxury. It brings me great pleasure to welcome passengers onboard with the rhythms of Dana’s new symphony.”
The Official Composer of Qatar Airways Group, Ms. Dana Al Fardan, said: “On the 10th September 2023, we are releasing an EP titled ‘Trilogy of the Ascent’ where my compositions for Qatar Airways will be available in all major streaming platforms. The first track is ‘The Awakening’ followed by ‘The Dawn’ and ‘The Ascent’, the last one is the upcoming boarding music of the Qatar Airways.
The trilogy captures the evolution in our shared human experience over the last 6 years. Setting itself within the DNA of Qatar Airways, it reflects the spirit that seeks to take flight and constantly ascend to higher fields of knowledge.”
She continued, “As a composer, I really want to capture the sounds from my country and explore the nuances of different Arabic instruments, rhythmic patterns, and flourishes. The idea is to preserve the authenticity of one style of sound and build it into another in a way that fits without one having to accommodate the other by deconstructing itself.”
Dana has played at the iconic Theatre Royal Haymarket in London bringing the Qatari composer’s work to a UK audience for the first time. She has also delved into musical theatre, composing the music for “Broken Wings” and “Rumi: The Musical”. “Broken Wings” was the first Middle Eastern musical that arrived in the West End, and it has been performed in various theatres around the globe. “Rumi: The Musical” premiered at London Coliseum to a full house and in Qatar during the FIFA World Cup Qatar 2022.
The “Trilogy of the Ascent” by Dana Al Fardan will be available on all streaming platforms from 10 September 2023, in addition to being available on Oryx One Inflight Entertainment.
Qatar Airways Oryx One Inflight Entertainment features more than 7,000 entertainment options that allow passengers to watch the latest blockbusters and TV programmes. The award-winning system also features more than 2,000 musical entertainment choices, featuring artists such as The Official Composer of the Qatar Airways Group, Dana Al Fardan.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Business Class’ for the tenth time at the 2023 World Airline Awards, managed by the international air transport rating organisation, Skytrax. The airline continues to be synonymous with excellence, also taking home, Best Airline in the Middle East, World’s Best Business Class Lounge and World’s Best Business Class Lounge Dining at the prestigious awards held during the 2023 Paris Air Show. Qatar Airways is an unprecedented seven-time winner of the “World’s Best Airline” voted by Skytrax (2011, 2012, 2015, 2017, 2019, 2021 and 2022).
Qatar Airways currently flies to more than 160 destinations worldwide, connecting through its Doha hub, Hamad International Airport, voted by Skytrax as the ‘World’s Best Airport’ in 2021 and 2022 consecutively. This year, Hamad International Airport has been ranked by Skytrax as the second-best airport in the world, and received the ‘Best Airport in the Middle East’ accolade for the ninth time in a row, as well as ‘World’s Best Airport Shopping’.
Media Contact:
Qatar Airways Group
Corporate Communications Department
qrmedia@qatarairways.com.qa
+974 4022 2200
Source: Qatar Airways
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