Qatar Airways Launches Groundbreaking AI-Powered Campaign, Making Customers the Star
(IN SHORT) Qatar Airways has launched an innovative global campaign called “AI Adventure,” which allows customers to star in the airline’s commercial using advanced AI technology. The campaign personalizes the experience by adapting characters in the film to match the viewer’s facial features and skin tones. This industry-first initiative reflects Qatar Airways’ commitment to creating immersive and personalized experiences for its customers, reinforcing the airline’s customer-centric approach and innovative spirit.
(PRESS RELEASE) Doha, Qatar, 2024-Sep-4 — /Travel PR News/ — Qatar Airways has unveiled a revolutionary global campaign, “AI Adventure,” which allows customers to become the stars of the airline’s latest commercial. In an industry-first, the campaign uses advanced AI technology to place viewers directly into the film, adapting characters to reflect their facial features and skin tones. This innovative approach reflects the airline’s commitment to offering personalized and immersive experiences.
The interactive campaign allows users to select different scenes and immerse themselves in the story by visiting the airline’s website or YouTube channel. Qatar Airways Group CEO, Engr. Badr Mohammed Al-Meer, emphasized that this campaign highlights the airline’s dedication to anticipating customer needs and providing superior experiences. By incorporating AI, the airline underscores its innovative and customer-focused spirit, transforming every journey into a personalized adventure.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home, ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As leaders in industry innovation and digital adoption, Qatar Airways was also recently voted the ‘World’s Best Airline Website’ by World Travel Tech Awards.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.
Media Contact:
Qatar Airways Group
Corporate Communications Department
qrmedia@qatarairways.com.qa
+974 4022 2200
Source: Qatar Airways
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