Travelport’s Rich Content and Branding merchandising tool enables fast-growing carrier to effectively market fares and products
Mexico City, 2015-7-14 — /Travel PR News/ — Travelport (NYSE: TVPT), a leading Travel Commerce Platform providing distribution, technology, payment and other solutions for the $8 trillion global travel and tourism industry, and Peruvian Airlines, one of Latin America’s fastest growing regional airlines, have today jointly announced that their global content, merchandising and marketing agreement has been fully implemented, making Peruvian Airlines’ branded fares and ancillaries now available to Travelport-connected travel agents worldwide.
The implementation of this content reinforces Travelport’s commitment to Latin American carriers and to the Latin America region. Travel agents now have access to search and book Peruvian Airlines’ services via Travelport’s innovative Travel Commerce Platform, including web fares and group fares.
Peruvian Airlines was one of the first Latin American carriers to sign up for Travelport Rich Content and Branding, a key component of the industry-leading Travelport Merchandising solution. More than 100 airlines have already signed up for Travelport Rich Content and Branding, which enables carriers to more effectively control how their flights and ancillaries are visually presented and described on travel agency screens, in a similar way to the airline’s own website experience.
“Having Peruvian’s content on Travelport is going to deliver real value to our business,” said Alberto Lopez, general manager of Peruvian Airlines. “Travelport Rich Content and Branding allows us to creatively promote our content to travel agents and consumers, while differentiating our brand from those of our competitors. As relative newcomers in the Latin American airline industry, we’re eager to offer our attractive fares and regional air services to Travelport’s extensive network of connected travel agencies around the globe.”
“Travelport is committed to providing Peruvian and other airline partners with innovative technology, like Travelport Rich Content and Branding, that gives travel agency customers access to unrivalled airline content,” said Jonathan Sutter, Travelport’s senior director of the Americas region. “We’re pleased Peruvian Airlines has joined the growing number of Latin American air carriers who make their content available with Travelport. Travelport looks forward to supporting Peruvian in their continued growth and success in achieving their long-term commercial aims.”
From its headquarters in Lima, Peruvian connects Peru’s capital with several of the country’s most important cities and tourist destinations. The airline is currently upgrading its Boeing 737 fleet, and plans to expand its route network and increase the frequency of flights between popular destinations within Peru and beyond.
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About Travelport (www.travelport.com)
Travelport is a Travel Commerce Platform providing distribution, technology, payment and other solutions for the $8 trillion global travel and tourism industry. With a presence in over 170 countries, over 3,400 employees and 2014 net revenue of $2.1 billion, Travelport is comprised of:
- A Travel Commerce Platform through which it facilitates travel commerce by connecting the world’s leading travel providers with online and offline travel buyers in a proprietary business to business (“B2B”) travel marketplace. In addition, Travelport has leveraged its domain expertise in the travel industry to design a pioneering B2B payment solution that addresses the needs of travel intermediaries to efficiently and securely settle travel transactions.
- Technology Services through which it provides critical IT services to airlines, such as shopping, ticketing, departure control and other solutions, enabling them to focus on their core business competencies and reduce costs.
Travelport is headquartered in Langley, UK. The Company is listed on the New York Stock Exchange and trades under the symbol “TVPT”.
For media enquiries, please contact:
Kai Turner, Corporate Communications, Latin America
Tel: +1.307.413.3723
Email: kai.turner@travelport.com
Bill Florence, Senior Director, Corporate Communications
Tel: +1.770.563.5901
Email: bill.florence@travelport.com