NoMad Hotel to Open in Singapore, Hilton’s First Luxury Lifestyle Property in Asia Pacific
(IN SHORT) Hilton has partnered with UOL Group to open NoMad Singapore, its first luxury lifestyle hotel in Asia Pacific, set to debut in early 2027 on Orchard Road. The hotel will offer 173 rooms with a focus on sophisticated design, immersive cultural experiences, and world-class dining, reflecting NoMad’s eclectic yet refined style. Guests will have access to Singapore’s prime shopping, dining, and heritage areas. This marks a significant step in Hilton’s plan to expand its luxury portfolio in Asia Pacific.
(PRESS RELEASE) SINGAPORE, 2025-May-7 — /Travel PR News/ — Hilton has announced a partnership with UOL Group to introduce NoMad, its luxury lifestyle brand, to Singapore, marking its first venture into the region’s rapidly growing luxury hospitality market. Scheduled to open in early 2027, NoMad Singapore will be located on Orchard Road, one of the city’s premier shopping and entertainment corridors. The new hotel will offer a unique blend of refined luxury and immersive cultural experiences, echoing NoMad’s signature eclectic approach to hospitality.
This new property will feature 173 guest rooms and will emphasize sophisticated design, exceptional dining, and rich cultural programming, making it a perfect addition to Singapore’s luxury landscape. Guests will have easy access to the city’s vibrant shopping, dining, and heritage districts, including Arab Street, Bugis, and Chinatown, providing them with a truly local experience while enjoying the city’s dynamic atmosphere.
“We’re excited to bring NoMad to Singapore, furthering our momentum in Asia Pacific and securing a key presence in the luxury lifestyle segment,” said Alan Watts, president of Hilton’s Asia Pacific division. “As demand for experience-driven stays continues to soar, Singapore’s status as a luxury hub makes it the ideal location to introduce this brand, with many more cities across Asia Pacific set to follow.”
NoMad hotels combine grandeur with intimacy and luxury with lifestyle, offering uniquely local experiences through curated interiors and bespoke dining options. Every hotel room will showcase local artworks, further deepening the brand’s connection to its surroundings.
“The NoMad brand is built around the concept of a hotel as a home full of stories, and each location reflects that through design and experience,” said Andrew Zobler, founder and CEO of The Sydell Group. “This first NoMad in Singapore marks an exciting step as we continue expanding into key global destinations.”
UOL Group’s Chief Executive Officer, Liam Wee Sin, emphasized the importance of NoMad in the development of Orchard Road, alongside the group’s other prestigious projects. “We are thrilled to introduce NoMad to Singapore as part of the revitalization of Orchard Road. This partnership aligns perfectly with our vision to create a luxurious lifestyle space in the heart of the city.”
UOL Chief Operating Officer, Neo Soon Hup, echoed the sentiment, stating, “NoMad Singapore will offer an experience that balances modern elegance with Singapore’s vibrant cultural energy. We’re excited for its potential to redefine the luxury hospitality market here.”
The signing of the NoMad Singapore hotel adds to Hilton’s broader plans to expand its luxury portfolio in Asia Pacific, aiming for 150 luxury properties across the region in the coming years. Upcoming Hilton properties include Waldorf Astoria hotels in Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an, and Hanoi, as well as new Conrad Hotels & Resorts in key destinations across China and Japan.
NoMad hotels participate in Hilton Honors, the guest loyalty program, offering members exclusive benefits such as discounts, flexible payment options, and free Wi-Fi.
SOURCE: Hilton
