New PATA Series Offers In-Depth Insights on Activity, Cultural, Wellness, and Purpose-Driven Tourism Trends

(IN SHORT) PATA has launched Tourism in Focus, a monthly report series offering succinct, data-driven insights on tourism’s impact in the Asia Pacific. Guided by the tagline “Insights for a Meaningful Pacific Asia Tourism Economy” and aligned with PATA’s Strategy 2030, each issue examines segments such as cultural, experiential, health and wellness, and purpose-driven tourism. The first edition—The Future of Travel is Personal, Playful, and Profound—was produced with Tripadvisor and is freely accessible via the PATA Catalog. Industry professionals and potential advertisers are invited to contact PATA for participation or sponsorship details.

(PRESS RELEASE) BANGKOK, 2025-Jul-7 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) has unveiled the inaugural issue of Tourism in Focus, a brand-new monthly publication series spotlighting major tourism trends and developments throughout the Asia Pacific. Branded under the motto “Insights for a Meaningful Pacific Asia Tourism Economy,” each instalment delivers concise, data-rich analysis on how travel and tourism are influencing national economies and guiding industry priorities. Contributors will delve into diverse tourism niches—ranging from activity-based and cultural experiences to health and wellness retreats, special-interest trips, and purpose-led journeys.

PATA CEO Noor Ahmad Hamid remarked, “I’m thrilled to launch Tourism in Focus. Aligned with our Strategy 2030, this series reinforces PATA’s dedication to furnishing members and the broader travel community with timely intelligence on emerging trends, innovations, and growth opportunities that will define the future of our industry.” He went on to emphasize the collaborative nature of the series: “Each issue will feature insights from our varied network of partners and experts, ensuring the industry stays informed and prepared for the next wave of change.”

The premiere edition, entitled The Future of Travel is Personal, Playful, and Profound: What Marketers Must Embrace Next for Travel, has been produced in collaboration with long-standing partner Tripadvisor, one of the globe’s foremost online travel platforms. This complimentary report is now available through the PATA Catalog at www.pata.org/research-q1v63g6n2dw/p/tourism-in-focus-july-2025.

PATA members interested in contributing to future editions can reach out to PM@PATA.org, while organizations seeking advertising opportunities should contact Phimphika Artthakhan (Fon), Manager of Strategic Partner Relations, at Phimphika@PATA.org.

Media contact:
Tel: +66 (0)2-460-9264
E-mail: communications@PATA.org

SOURCE: Pacific Asia Travel Association