Mercure Hotels Launches ‘Local Diaries’ to Celebrate 1,000 Hotels with a Focus on Local Culture and Discovery
(IN SHORT) Celebrating its 1,000th hotel opening, Mercure Hotels has introduced the “Mercure Local Diaries,” a curated guide that invites guests to experience the local culture, flavors, and design unique to each Mercure destination. This initiative reflects Mercure’s commitment to providing authentic, regionally inspired stays, blending local charm with the reliability of a global brand.
(PRESS RELEASE) Paris, France, 2024-Oct-29 — /Travel PR News/ — Mercure Hotels, a brand dedicated to showcasing local culture and discovery, has reached a new milestone with the opening of its 1,000th property. In celebration, Mercure is launching the “Mercure Local Diaries,” an inspiring guide that captures the diverse and vibrant experiences unique to each Mercure destination. This curated collection invites guests to immerse themselves in local flavors, design, and cultural insights from around the world.
Jean-Yves Minet, Global Brand President of Midscale & Economy at Accor, emphasized the brand’s distinct position within the midscale market, noting, “Mercure’s strength lies in its ability to create authentic, locally inspired stays, combining the charm of each location with the consistency of a global brand. This milestone not only celebrates our expansion but also our dedication to delivering unique, memorable experiences to our guests worldwide.”
“Mercure Local Diaries” exemplifies Mercure’s commitment to bringing the essence of each destination to life, ensuring every stay offers a meaningful connection to the local culture.
About Mercure
Inspired by Mercury, the Roman god of travellers, Mercure hotels offer far more than just a place to sleep – they are a gateway to the destination, a warm invitation to discover and explore the locale. Since its founding in 1973, Mercure has been dedicated to unveiling the treasures surrounding each address, delivering high-quality standards infused with a deep sense of place. Through its “Discover Local” program, Mercure welcomes guests to Feel Local Everywhere – be it in Rio, Paris, Bangkok and many other destinations across the globe. Every detail, from the decorative arts to our passion for uncovering local food and drink delights is curated to reflect the unique essence of each destination. Mercure hotels are conveniently located in city centers, by the sea or in the mountains, with more than 1,000 hotels in 65+ countries. Mercure is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
mercure.com | all.com | group.accor.com
Media Contact:
Caroline Ponomarenko
Global Communications & PR Director – Premium, Midscale & Economy Brands, Accor
caroline.ponomarenko@accor.com
Source: Accor
###