citizenM Menlo Park
(IN SHORT) Marriott International has announced the acquisition of citizenM, a leading lifestyle brand known for its innovative approach to select-service hotels. This acquisition will strengthen Marriott’s global portfolio and provide additional lodging options for Marriott Bonvoy members. With a strong pipeline and plans for continued expansion, citizenM will benefit from Marriott’s development network, while maintaining its unique brand identity and ownership of real estate. The transaction is expected to close in 2025, with Marriott projecting 5% net rooms growth for the year.
(PRESS RELEASE) BETHESDA, MD, 2025-Apr-29 — /Travel PR News/ — Marriott International (Nasdaq: MAR) today announced that it has reached an agreement to acquire the innovative lifestyle brand, citizenM, a distinctive player in the select-service hospitality segment. This acquisition is expected to bolster Marriott’s global expansion and enhance its portfolio, offering guests and Marriott Bonvoy members even more diverse and exciting lodging options.
Currently, citizenM operates 36 hotels, with a total of 8,544 rooms, in over 20 cities across the U.S., Europe, and Asia Pacific, including prominent locations in gateway cities such as New York, London, Paris, and Rome. The brand also has a strong pipeline, with three hotels under construction totaling more than 600 rooms, set to open by mid-2026. Marriott anticipates significant future growth for citizenM within its global regions over the next decade.
CitizenM is recognized for its unique blend of genuine service, tech-forward hotel experiences, and highly efficient use of space. Founded in 2008, the brand caters to a growing demographic of value-conscious travelers seeking technology-driven accommodations with features such as smart in-room designs, immersive artwork, creative meeting spaces, grab-and-go dining options, and vibrant rooftop decks.
“As we continue to enhance the travel experience for our guests, this acquisition builds on Marriott’s commitment to expanding our offerings and growing our Marriott Bonvoy platform,” said Anthony Capuano, President and CEO of Marriott International. “CitizenM is a highly differentiated brand, and we are excited to integrate it into our select-service portfolio. Marriott’s proven ability to scale acquired brands, supported by our global development network and industry-leading affiliation cost structure, will position citizenM for accelerated growth in key markets worldwide.”
At closing, Marriott will pay $355 million to acquire the citizenM brand and associated intellectual property. Following the transaction, the citizenM hotels will become part of Marriott’s system, with the hotels owned and leased by the seller entering into long-term franchise agreements with Marriott. The portfolio’s stabilized fees, both for the open hotels and the under-construction pipeline, are anticipated to generate approximately $30 million annually. The seller may also receive additional earn-out payments up to $110 million based on future brand growth, which will not begin until four years after the transaction’s closing.
“We are excited about this partnership with Marriott, as it will significantly enhance citizenM’s global reach and brand impact,” said Rattan Chadha, Founder and Chairman of citizenM. “Marriott shares our values and vision, and I am confident they will continue to uphold the essence of our brand as we expand.”
Lennert de Jong, CEO of citizenM, added, “CitizenM was created for modern, frequent travelers, and Marriott’s vast distribution capabilities will allow us to reach even more guests worldwide. With Marriott’s development expertise, we are eager to expand the citizenM footprint to new destinations, while continuing to own our real estate and operate our hotels, ensuring we can maximize returns.”
The closing of the transaction is subject to customary conditions, including U.S. regulatory approval. If the deal closes in 2025, Marriott expects its net rooms growth for the full year 2025 to approach 5%.
Morgan Stanley & Co. International plc and Eastdil Secured acted as financial advisors to the seller in this transaction.
Access the full gallery of high-resolution citizenM property images here.
Media Contacts:
Christin Fernandez
Director, Strategic Communications and Media RelationsMarriott International
Christin.Fernandez@Marriott.com
Jackie Burka McConagha
Senior Vice President, Investor RelationsMarriott International
Jackie.McConagha@Marriott.com
SOURCE: Marriott International, Inc.
