* Shiseido Ladies Open 2024
(IN SHORT) Japan Airlines will sponsor its first-ever women’s professional golf tournament, the Shiseido JAL Ladies Open, from July 3–6, 2025, at the Totsuka Country Club West Course in Yokohama. As part of the JLPGA Tour, the event will feature 120 players competing for a prize pool of 120 million yen. With a tournament theme of “Strength, Beauty, and Brilliance,” the sponsorship marks JAL’s entry into women’s golf, aligning with the airline’s mission of promoting well-being, community engagement, and emotional connection through sports and travel. JAL aims to enhance the spectator experience while contributing to the growth of women’s sports and regional tourism.
(PRESS RELEASE) TOKYO, 2025-Apr-14 — /Travel PR News/ — Japan Airlines (JAL) has announced its debut sponsorship of a women’s professional golf tournament with the upcoming Shiseido JAL Ladies Open, scheduled to be held from July 3 to 6, 2025, at the Totsuka Country Club West Course in Yokohama City, Kanagawa Prefecture. The event, now part of the 2025 Japan Ladies Professional Golf Association (JLPGA) Tour calendar, marks a new milestone for JAL as it steps into the world of women’s professional golf.
While JAL has a long history of supporting a wide range of sporting events, including golf, this marks its first official title sponsorship of a women’s pro tournament. The tournament name has been updated to reflect this collaboration between JAL and long-time host Shiseido.
With the theme “Strength, Beauty, and Brilliance,” the 2025 edition of the tournament will bring together 120 top-tier athletes competing over four days for a total prize purse of 120 million yen, with the champion set to take home 21.6 million yen. JAL’s support aims to amplify the excitement and energy of the competition while celebrating the resilience and determination of the participating athletes.
JAL sees this sponsorship as an extension of its broader mission — to connect people and places, not just geographically, but emotionally through experiences that unite and inspire. The airline plans to support athletes and fans alike with enhanced travel services, and promote wellness and regional revitalization by linking the joy of sports with memorable travel opportunities.
Recognizing golf as a sport that promotes well-being, inclusivity, and intergenerational enjoyment, JAL hopes this partnership will contribute to a deeper connection between the community, the sport, and the values it represents. Through this collaboration with Shiseido and the JLPGA, JAL reaffirms its commitment to wellness, social engagement, and the continued celebration of excellence in women’s sports.
SOURCE: JAPAN AIRLINES
