Hyatt Expands Luxury and Lifestyle Footprint with New Properties Across the Americas
Hyatt adds new properties in new markets and expands wellbeing offerings to enrich the guest experience
(IN SHORT) Hyatt Hotels Corporation is expanding its luxury and lifestyle offerings with over 20 new properties planned across the Americas by 2025. This strategic growth aims to enhance its presence in emerging markets, catering to a rising demand for unique travel experiences. Notably, Hyatt will acquire Standard International to strengthen its lifestyle brand portfolio. Upcoming openings include new hotels in Miami Beach and Costa Rica, while renovations at existing properties aim to elevate guest experiences. The World of Hyatt loyalty program is also evolving, offering more benefits to members.
(PRESS RELEASE) Chicago, IL, 2024-Sep-26 — /Travel PR News/ — Hyatt Hotels Corporation is on an ambitious path to enhance its luxury and lifestyle offerings with the introduction of over 20 new properties across the U.S., Canada, Mexico, Latin America, and the Caribbean by 2025. This strategic growth initiative aims to broaden Hyatt’s brand presence in emerging markets, enabling them to better serve guests and World of Hyatt members on a wider scale.
Since 2017, Hyatt has seen impressive growth, doubling its luxury room count, tripling its resort offerings, and expanding its lifestyle accommodations fivefold. This achievement positions Hyatt as a leading force in the luxury sector, appealing to travelers seeking unique and enriching experiences. A recent survey highlighted that 88% of consumers are eager to travel for leisure, reflecting a growing demand for high-quality hospitality.
Crystal Vinisse Thomas, vice president and global brand leader for Hyatt’s luxury and lifestyle brands, expressed excitement about the brand’s expansion. “Listening to our guests helps us identify key markets and experiences that truly resonate with them,” she noted, emphasizing the importance of connection and exploration in their offerings.
Additionally, Hyatt plans to acquire Standard International, a pioneer in lifestyle hospitality. This acquisition will strengthen Hyatt’s lifestyle brand portfolio, incorporating The Standard and Bunkhouse Hotels into its operations and enhancing the experiences available to its 48 million loyalty members.
Upcoming openings include a variety of new hotels in prime leisure destinations. Highlights for 2024 encompass the Andaz hotel in Miami Beach and the debut of Hyatt Centric properties in Costa Rica and the Dominican Republic. Moreover, renovations at the Grand Hyatt Indian Wells Resort & Villas are set to elevate this iconic California destination.
Looking ahead, 2025 will see Hyatt introduce several notable brands in key markets, including the first Park Hyatt and Dream Hotels in Mexico, further solidifying its position in luxury and lifestyle hospitality.
Hyatt’s commitment to exceptional service is exemplified through its innovative World of Hyatt loyalty program, now offering more opportunities for members to earn and redeem points at a wide range of luxury properties, including partnerships with Mr & Mrs Smith and Under Canvas. Additionally, collaborations with Peloton, Headspace, and MasterClass support holistic guest well-being.
For more information or to plan a stay, please visit hyatt.com.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company’s portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company’s offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
MEDIA CONTACT:
Meredith Beyer
Hyatt
meredith.beyer@hyatt.com
Source: Hyatt Hotels Corporation
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