Emirates Unveils NBA-Themed A380 Livery and Special In-Flight Services Ahead of 2024-25 NBA Season
Airline unveils unique nose-to-tail A380 livery and unique inflight services to mark the tip-off of the 2024-25 NBA season
(IN SHORT) Emirates has unveiled a bold new NBA-themed livery on its A380 aircraft to mark the upcoming 2024-25 NBA season and celebrate its role as the Official Global Airline Partner of the NBA and title sponsor of the Emirates NBA Cup. The customized aircraft features a striking design and will fly across Emirates’ global network starting next week. From November 1 to December 17, passengers on select U.S. and Canadian routes will enjoy NBA-themed onboard services, including courtside-inspired menus and live game broadcasts. Emirates lounges at several airports will also feature limited-time NBA-themed menus, and fans can purchase NBA-branded merchandise, including replica models of the newly designed aircraft.
(PRESS RELEASE) Dubai, UAE, 2024-Oct-18 — /Travel PR News/ — Emirates, the Official Global Airline Partner of the NBA and title sponsor of the upcoming Emirates NBA Cup, has revealed a striking new livery on one of its iconic A380 aircraft to celebrate the start of the 2024-25 NBA season. The eye-catching nose-to-tail design features a blue gradient across the fuselage, highlighted by the NBA logo and a red Emirates lettering, symbolizing the partnership between the airline and the NBA.
The unique A380 livery, designed and executed by Emirates’ in-house Engineering Aircraft Appearance Centre team, took 24 days to complete. The project involved stripping, repainting, and applying custom graphics to create the visually striking aircraft, which will begin flying across the Emirates network next week.
Passengers flying to and from 14 destinations in the U.S. and Canada between November 1 and December 17 will enjoy special NBA-themed onboard services, including co-branded headrests, courtside-themed menus, and basketball-inspired dishes and drinks. The airline’s A380 Onboard Lounge will also offer these themed offerings, and fans can catch live NBA Cup games on Emirates’ in-flight entertainment system, Sport24.
In Emirates lounges at select airports, including Dubai, New York JFK, and Los Angeles, passengers will be treated to limited-time NBA-themed menus, further enhancing the celebration of this global partnership.
Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand, said: “We are excited to celebrate the Emirates NBA Cup and our continued partnership with the NBA. This new livery brings the spirit of the game to life, and we are thrilled to offer our passengers unique onboard experiences that showcase the passion and excitement of basketball.”
The Emirates NBA Cup will kick off on November 12, with group play continuing until December 3. The tournament will culminate with the championship game in Las Vegas on December 17. Fans can also purchase limited-edition NBA-branded merchandise, including replica models of the newly designed aircraft, at the Emirates Official Store.
For more information on the Emirates NBA Cup, visit the official site.
About Emirates
The Emirates story started in 1985 when we launched operations with just two aircraft. Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.
We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service.
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Email: pr@emirates.com
Source: Emirates
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