Emirates FA Cup Title Sponsorship Extended to 2028, Enhancing Global Engagement and Support for English Football
The Football Association [The FA] has extended its long-term global partnership of the FA Cup with Emirates for a further four years – and the world’s most iconic domestic cup competition will continue to be called the Emirates FA Cup until 2028.
(IN SHORT) The FA has extended its partnership with Emirates for another four years, continuing the Emirates FA Cup title sponsorship until 2028. The collaboration, which began in 2015, has enhanced the competition’s global reach and engagement. The partnership includes initiatives like the international Emirates FA Cup Trophy Tour and generates crucial revenue that supports the development of football at all levels in England.
(PRESS RELEASE) London, UK, 2024-Aug-6 — /Travel PR News/ — The Football Association (The FA) has announced the extension of its global partnership with Emirates for the FA Cup, continuing the title sponsorship for an additional four years. This renewal ensures that the world’s most iconic domestic cup competition will retain its name, the Emirates FA Cup, until 2028.
The extended partnership will commence at the start of the 2024/25 season, building on the successful collaboration that began in 2015. This partnership has been pivotal in enhancing the competition’s profile and reach, with the Emirates FA Cup attracting over 96 million viewers in the 2023/24 season alone, including more than eight million for the final between Manchester City and Manchester United. The competition’s global appeal is evident, with broadcasts reaching over 200 countries worldwide.
The renewed agreement includes several fan engagement initiatives, such as the annual international Emirates FA Cup Trophy Tour, which has allowed thousands of fans to see the iconic trophy in person. Past tours have visited countries like Ghana, Kenya, Australia, Malaysia, Singapore, South Korea, and the United States, all supported by Emirates.
Financially, the Emirates FA Cup generates significant revenue that is reinvested into the English game. As a not-for-profit organization, The FA utilizes these funds to support and develop football at all levels, from grassroots to the professional game.
Sir Tim Clark, President of Emirates Airline, expressed his enthusiasm for the partnership: “The Emirates FA Cup has provided countless unforgettable sporting moments and united communities through football. We are proud of our long-standing association with The FA and this historic tournament. Our commitment highlights our dedication to supporting football at every level and connecting fans worldwide to their favorite teams, allowing them to experience the magic of the Emirates FA Cup.”
Mark Bullingham, FA Chief Executive, added: “Emirates has been a valued partner of the FA Cup for nearly a decade, and we are thrilled to extend our relationship once more. Their continued support has significantly benefited the English game, and their global reach helps us share the cup’s magic and stories with fans worldwide. The ongoing investment from Emirates into the Emirates FA Cup enables us to provide essential funding across all levels of English football.”
About Emirates
The Emirates story started in 1985 when we launched operations with just two aircraft. Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.
We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service.
Media Contact:
Email: pr@emirates.com
Source: Emirates
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